Extreme Ping-Pong Anyone?

Chinese beer brand Tsingtao is sponsoring ping-pong tournaments for businesses – no members of the public allowed. The excuse is team-building and networking, but the real reason is to drink beer and get to see the rough side of ping-pong. Ping Pong Fight Club – Yes, Really! Image Credit Not for nothing are these evenings […]

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  • Five Essential Membership Management Features

    When your organisation’s online membership reaches the point where its success depends on efficient 24/7 support, it’s time to look at more sophisticated membership software. Here are five reasons why good software is essential to maintain a thriving membership base. Image Credit Flexible Form Building The first point of contact a member will have with […]

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  • Keys to new mobile marketing

    Keys to new mobile marketing

    There are 4 billion mobile phones in the world, of which 27% are smartphones, which means that there are 1 billion potential buyers for mcommerce. The use of these smart devices continues in crescendo, to the point that in 2014 users are expected to navigate more time with their mobile than with the computer. This implies an […]

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  • The web of ROI in the social media strategy

    The web of ROI in the social media strategy

    Increasingly close to measuring it with absolute numerical efficiency. The Return of Investment (ROI) is intended to be applied (on many occasions) to social marketing campaigns with data that are more qualitative than quantitative. Consequently, its end result is complex to convert into numbers to justify the investments made. Sometimes some agencies and brand managers base our campaigns on […]

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