Marketing: Outsource Human Resources
In the last decade, outsourcing has become a common practice for many companies, which have seen the opportunity to also reach basic and specialized functions in the functional areas related to the management and execution of Marketing.
In fact Hays, a consultant dedicated to the selection of specialized personnel, has announced very recently that about 90% of the contracts managed by the company’s Interim division become part of the staff of the companies that request their services. The consultant notes that there is a large increase in the demand for trained external personnel. This is demonstrated by the increase of Hays’ turnover by 130%Interim with respect to 2007. For the experts of the company there are great prospects for growth in this business area, since the percentage of qualified candidates who change employment through consultants is still very small.
According to company data, since January 2008, the sectors that most demand the services of external personnel are the financial sector with 55% of applications, followed by sales and Marketing with 35%, construction with 6% and technology with 4%.
The middle managers are the ones who have obtained the most contracts. Within the financial area, with 60% of the contracts managed, the following stand out: Financial Controller, Accounting, Administration and Selection Managers, Office Manager, Financial Analyst, etc.Marketing and sales is another of the sectors that have increased the most requests, with 62%.
The most demanded profiles are Product Manager, Account Manager, Account Executive, Commercial Delegate, Strategic Marketing Technician, Brand Manager, Trade Marketeer, etc. Hays Interim emphasizes that senior positions are increasingly requested by companies. More than 20% of the contracts managed by the consultant are from Managers and among the most requested profiles highlights the Chief Financial Officer, HR Director, Country Manager, Marketing Director, Commercial Director, among others. In the words of Eduardo Adelman, Head of the division of Hays Interim. More and more professionals are choosing to participate in specific projects as a way of professional development. It is a good way to join a company and after a while become part of its permanent staff. Likewise, companies also benefit.
The time and cost savings, experience and flexibility offered by a selection consultancy are very significant for a company ??. Financial and Marketing Directors, Financial Controllers, Facility Managers, etc. they are positions in which to opt for a temporary contract would have been unthinkable years ago. However, in 2007 are some of the most successful professionals have experienced thanks to this practice? concludes Adelman.