Purchases through tablets grow 4 times faster than purchases registered with smartphone. Usability and comfort of tablets is definitely tax smartphones.
This is reflected in the comprehensive report submitted by Rakuten, where mCommerce trends in 14 different markets is. According to their findings, the use of tablets to buy increased by 41.9% over last year; whereas in the case of smartphones, this growth was only 9.7%.
As shown by the analysis of Rakuten, on average, 6.1% of customers prefer to shop online with your tablet. A percentage that is close to equal that of smartphones (6.8%).
Despite the growing popularity of mobile devices, especially tablets, as a way to make their online orders, the traditional computer still remains the preferred way to shop online. Globally, the report shows that 81.8% of buyers resorted to pc. A trend that, all told, has fallen from the previous year (83.2%).
In this regard, the study presented by UPS and comScore showed how consumers, large smartphone users prefer other means to confirm their purchases online. According to the study, despite the significant growth of mobile commerce in the last year, only 10% of customers who buy online choose as their preferred mobile device.
As core values to opt for pc, compared to smart devices, respondents highlighted the ability to easily access the full information about the product, as well as increased size and image quality.
Decidedly, it seems that the mCommerce, which grew by 23% during 2013, will continue its development in the coming years. However, it still has a lot to improve, to become a preferred option for consumers.