The AAPCV proposes a ‘meta-campaign’ where the agencies choose a client

The AAPCV proposes a ‘meta-campaign’ where the agencies choose a client

The Association of Advertising Agencies of the Valencian Community proposes a contest that goes around the tortilla: in it, the agencies will choose their client

The Association of Advertising Agencies of the Valencian Community closes the first quarter of 2011 carrying out an original initiative that aims to bring optimism to companies and promote the values ​​of advertising and brands.

Under the slogan “Advertising Moja”, the AAPCV proposes a “meta campaign” that is presented in a contest format. At the same are invited to participate all entities, companies or individuals who wish, presented their products or brands. After accessing the website  and submit your application, the projects of the participants will be submitted to an open process of analysis that will culminate with the selection of one of them, which will be awarded with a free communication campaign, devised and taken to conducted by the agencies that are part of the AAPCV.

The organization of the contest encourages potential participants (products, services, large, small or medium-sized companies, entities, organizations or entrepreneurs) to pose challenges and projects that are especially difficult to sell. It is a way to demonstrate the confidence that the AAPCV has in the effectiveness of advertising when it is left in the hands of the right professionals.

The initiative “Advertising gets wet” was presented just a few days ago in the framework of the IV Marca Marca Company Summit, held in Castellón. The person in charge of making it public was Antonio Piñero, vice president of the association and director of the Alicante agency Imaginarte. The creative referred to it as “a good way to lead by example,” and took the opportunity to thank the media that are already on board the project: Radio Televisió Valenciana, Levante, Grupo Las Provincias, El Mundo, Economia3, Valencia Plaza, JCDecaux, Publimateu, Publimedia, Averages and Kiss FM.

The IV Marca Marca Company Summit also counted with the presence of professionals of the importance of the representatives of Google Alonso Alarcón and Ignacio Ochoa, José Luís García Guillén, head of the RENFE office, or Carlos Hernández de Miguel, director of the press office and communication. Also entrepreneurs like Mauricio Prieto, co-founder and member of the board of directors and Chief Marketing Manager of eDreams or Joaquín Ayuso, co-founder of the social network Tuenti, among others.

The support of the institutions was given by the presence of the president of the Diputación de Castellón Carlos Fabra, and Vicente Rambla, responsible for Industry, Trade and Innovation and first vice president of the Consell.

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