For the realization of this study, zanox has had data from some of its advertisers and has analyzed the behavior of online users when making their summer purchases on these websites. Its technological platform allows you to analyze purchasing trends not only from different periods but also from different areas and brands. In this sense, it […]
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The rise of social networks encourages the socialization of users and their integration into groups with similar interests since sharing experiences makes users emotionally involved. These values have reached the electronic commerce that has turned the consumption in a social act, propitiating between the new companies approaches to the capture of clients. “The phenomenon is seen as […]
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A new study from the TripAdvisor travel website revealed that many businesses in the tourism and hotel sector cite Social Media and Mobile Marketing as their most important marketing strategies. 39% of respondents cited that social media is key as part of their marketing strategy, while 27% identified mobile as an extremely important channel within […]
Continue Reading ...Virtual PAs are increasingly being used to allow company owners to concentrate on core business matters rather than on more mundane day-to-day tasks. They can provide the time to focus on development and other initiatives, for example, rather than on answering emails and phone calls. Here are just some of the ways they can be […]
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A recent IBM study revealed that many companies are losing the opportunity to use social media to drive growth and sales, due to a misunderstanding of what consumers actually want from these channels.
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Connecting the brands with their clients, repositioning themselves in their minds and achieving a place of reference with Sensory Marketing strategies are undoubtedly objectives that represent a change in the line of traditional business communication. The possibility of reaching the client through the stimulation of the senses implies a profound change in the strategies and […]
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The delicate economic situation in which finds itself forces companies to look for new sales channels and new business models. SMEs have found in electronic commerce a quick, simple and cheap solution to deal with the crisis. Companies are aware of the need to improve the offer to attract the attention of users over the large […]
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If our company has a presence in the network, customers and followers expect from us a certain level of service and attention but can we align them if we do not respond to inquiries made through means such as Twitter, blogs, forums, e-mail, or by any another means by which they try to contact us?
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We are continually being approached by a multitude of data and studies on the impact of social media and social networks on business. Many of the small sellers and businesses are rushing not to lose the trail of this new trend increasing their investment in this type of media, and now that everything seemed to be […]
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Years, since the crisis of the 1990s that hit new technologies focusing on a recessive cycle limited to the Internet, the social order was centered on inefficient productive models that, based on speculation and rapid enrichment, resulted in structural unemployment and deep decline in competitiveness. In this scenario, the real world acts, while in the […]
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