Years, since the crisis of the 1990s that hit new technologies focusing on a recessive cycle limited to the Internet, the social order was centered on inefficient productive models that, based on speculation and rapid enrichment, resulted in structural unemployment and deep decline in competitiveness. In this scenario, the real world acts, while in the […]
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Connecting the brands with their clients, repositioning themselves in their minds and achieving a place of reference with Sensory Marketing strategies are undoubtedly objectives that represent a change in the line of traditional business communication. The possibility of reaching the client through the stimulation of the senses implies a profound change in the strategies and […]
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ATG (Art Technology Group Inc.), provider of e-commerce solutions, has announced the results of a survey at European level that analyzes the satisfaction of users with the services and online supports of their mobile operators. The study highlights that is the least satisfied country with the online service it receives, with 40% of people dissatisfied with […]
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We are in crisis, this is an undoubted fact, and that customers no longer knock on our door to buy us is something that is also out of the question. So, if our clients do not call us, and the few who do, every day they do it less often, what can we do to […]
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Without pretending to be an e-commerce guru, in this article I want to share some thoughts both as a consumer and as a marketing professional related to experiences when buying in online stores. The conclusion is that they have a lot to learn and improve to compete on the Internet.
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The report by Real Estate Marketing (REM), indicates that 98% of real estate companies recognize the contribution of marketing and advertising to their commercial strategy and that 90% consider the brand as a key factor in the decision of purchase of a flat as its price and its location.
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The duration of the crisis is a question for most experts, however, almost all agree that there is a change of model in the way we understand capitalism and our lives. With regard to the world of marketing, we believe that this is a good opportunity to focus our efforts on offering the best experience […]
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The time when we make payments with our mobile phones as shown by Google, with its new mobile with Android operating system, or the next release of Apple, the iPhone 5, which will include a chip, field communications chip ( NFC), which will allow you to do this type of management without needing to use […]
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When it’s my turn to host a networking meeting, I always consider what are the best ways to strengthen business and professional relationships among the attendees and get them to get the most out of the meeting. The hosts of networking meetings are responsible for “breaking the ice” to enhance the creation of synergies among attendees.
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In the last decade, outsourcing has become a common practice for many companies, which have seen the opportunity to also reach basic and specialized functions in the functional areas related to the management and execution of Marketing.
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