Women continue to lead online shopping but what is their behavior and what influences them? A white book published this January by Fleishman Hillard found that 50% of women in 2011 are influenced by friends and family to buy or not a product or service, representing an increase of 61% compared to 31% who responded the same in 2008. Continue reading Recommendations, the most influential factor for women in their online shopping →

Ericsson Consumer conducted an interesting survey where it found that 67% of the users of Smartphones are willing to make payments through their mobile devices. In addition, he found that 90% of smartphone owners do not go out without them, compared to 80% who said they do not leave the house without money. Continue reading 67% of users want to pay through their mobile →

We’ve all heard that ‘the client is always right’ to what we could add … ‘according to him’. It is no less true that being in possession of reason is something relative and that is subject to various interpretations, but during these days of shopping and Christmas gifts I have had occasion to live (and sometimes suffer) that uncomfortable (and usually unpleasant) situation that is to have to claim for something that you are not satisfied with. I do not mean to make a change of article that you do not like, but to a claim for being dissatisfied and feeling disappointed with the acquired. It is in this situation where I frequently check (directly or indirectly) the large number of companies and businesses that insist on having to choose between having clients or being right in the discussion or the clash of the claim. Continue reading Have clients or be right? The Seven Capital Sins before a claim →

2011 will go down in history as the year of development of new business formulas on the Internet, the constant growth of electronic commerce and the need for revision and innovation of the models adopted by online companies. The network has been a definitive alternative for the development and planning of companies. Continue reading 2011 was the year that the internet catalyzed the appearance of new business models →

It has been known a few days ago the intention of the Autonomous Community of Madrid to deregulate business hours. Any trade may have its doors open 365 days a year.

In order to make this decision, the regional government has based itself on the results of the application of this measure in the Zones of Great Tourist Influx and predicts that this liberalization would create more than 20,000 jobs. It also ensures that, by enabling this measure the opening on public holidays of large shopping centers, it would make it easier for customers to buy from small businesses in the area. Continue reading Who really benefits the deregulation of business hours? →

Sales of mobile commerce are steadily increasing in the United States, thanks in part to the growing adoption of smartphones and mobile Internet, estimated to reach $ 6.7 trillion this year, which is only a small fraction of the total sales of retailers, has almost doubled compared to last year (91.4%). For the next year it is expected to increase another 73.1%, going to be 11.6 trillion dollars. Continue reading Mobile commerce shoots up and takes cruising speed →

How many similar companies do you know? I have been thinking about writing this article for months because I have not been convinced by the business model of these collective buying clubs that have come strongly, and that raise doubts about its viability first, and second about the real benefits for the products and services of clients that must dynamite their pricing policy, and therefore reduce their margins enormously in order to be able to attract new consumers through attractive offers. Continue reading The decline of the collective shopping clubs →

During a meeting held by the company Enconexo in the city of Barcelona, ​​the data and conclusions of a new study were published, through which the panorama and current situation of the ‘community managers’ in the companies has been analyzed. Continue reading Companies should start to really value the figure of the community manager →

About one in three online consumers in the US has done at least one of the many pre-purchase research activities through their phones in the last three months, according to the latest PowerReviews report. Continue reading 1 out of 3 online consumers conduct product research through their mobile →

People who feel connected to brands and companies are more likely to participate and recommend these companies through social and mobile media, highlighting the importance of creating relationships with their customers. Continue reading Consumers connected with businesses become ‘evangelists’ and brand advocates →