It is hard to believe that there are still companies that are not in social networks, the first ones surprised are the users themselves, 63% of them turn to social platforms to look for information about their brands and you may wonder why this company does not appear?
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Social networks have become a huge bulletin board, where users can make public everything they want. Here they expose all their experiences, thoughts and opinions, as well as positive and negative comments towards brands. The latter can have harmful consequences for brands, who can seriously damage their online reputation if they do not know how to react […]
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It does not depend on the quality of the edition or how “friendly” are the texts to be used in our SEO strategy and thus obtain a good positioning, but there are other elements to take into account. That is what the leaders of B2B marketing tell us in a new study conducted by Optify through […]
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Alicia Calderón is Co-Founder of the initiative MiPrimerTweet. Degree in Business Sciences with more than 13 years of experience in the world of Marketing and Communication both offline and online. His career has been linked to the consumer market and new technologies. With it we have spoken to address the current panorama of media and social networks […]
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On many occasions I meet with business leaders who do not know how to take advantage of the digital communication channels that are currently booming, especially the social media channel. Of the different channels of communication that is usually used in online or digital marketing, the one that takes the palm to today and by […]
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Real estate investing intimidates most people, but it does not have to be like that at all. No matter if you’re just starting out or have been investing in real estate for some time, this article can help. Continue reading and learn how you can invest in real estate successfully.
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Games are already a mode of intrusion, a place for evasion of the real world; but have taken on a new face, becoming a new way of socializing. Interestingly no longer are considered a territory of men, but now it is women who have taken the lead, those who reign in this new playful social environment. According to […]
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It is well known the terminological parallelism between the military and business, particularly in the area of marketing and more specifically in advertising, where they talk about campaigns, objectives, strategies and tactics.
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In recent years, several studies have demonstrated a clear relationship between mobile users and targeted traffic to stores and restaurants. The latest Mobile SMART report, developed by Millennial Media, underlines how stores and restaurants are striving in the mobile arena in the hope of reaching current consumers.
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The importance of a brand’s online reputation is very clear. Without it, they have absolutely nothing, but what about professionals? How important is it for us to have a good reputation online? Exactly the same as for the company. Reputation is more than what we do on the internet, it is how we do those actions, how we […]
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