If you dedicate yourself, or aspiras to dedicarte, to the world of communication and online marketing probably the title of this post is the question that you hear many entrepreneurs who have spent so many years in your business using traditional techniques that do not believe that social media It can be of some use […]

There are 4 billion mobile phones in the world, of which 27% are smartphones, which means that there are 1 billion potential buyers for mcommerce. The use of these smart devices continues in crescendo, to the point that in 2014 users are expected to navigate more time with their mobile than with the computer. This implies an […]

Increasingly close to measuring it with absolute numerical efficiency. The Return of Investment (ROI) is intended to be applied (on many occasions) to social marketing campaigns with data that are more qualitative than quantitative. Consequently, its end result is complex to convert into numbers to justify the investments made. Sometimes some agencies and brand managers base our campaigns on […]

With the irruption of social networks in our day to day many have been the companies that have turned to them and are allocating part of their resources, which in many cases is detrimental to their investment in other strategies such as SEO. This practice is not recommended, since organic search continues to be particularly active […]

In Social Media there are no big or small; the fact that a company is small does not imply that its performance is “to walk by house”. Customers demand the same level of involvement and professionalism on the part of the brand, regardless of the number of employees it has, or the resources available to develop […]