Category Archives: Business Management

What is and should not be a Community Manager

We are tired of seeing articles about what a Community Manager is, what are its functions or what is its routine, but today we will talk about what it is not or the skills that it should not have, to position myself on the opposite side.
For starters, a Community Manager is not someone who makes one of those super-courses that they offer out there where they teach you to be a Community Manager in a few hours. In many of these courses, they can teach us, at most, how to use Twitter and Facebook. Being a Community Manager is much more.

Continue reading What is and should not be a Community Manager

What aspects to take into account to develop an effective content marketing strategy?

Since social networks were made known and the use that companies can give to their marketing strategies, content has been discussed. A lot has been written in blogs about it and a lot of books have come out on the market, but despite being a very talked about and obvious subject, it’s still on everyone’s lips.

The main problem that arises in this regard is the fact that social networks are free since it seems that makes us forget the importance of content, vital for the success of any strategy in social networks. Continue reading What aspects to take into account to develop an effective content marketing strategy?

The Community Manager, that great conversationalist

If there is something that all Social Media professionals agree on, it is in the fact that Social Media is equivalent to conversation and dialogue.

A dialogue or a conversation can be maintained in many ways and in many different tones, and only the interlocutors should establish them. If we start from that in Social Networks what is sought is that conversation, that bidirectional communication, between Community Manager and his audience, we must establish that both parties are the ones that establish the tone in which the dialogue will be developed. Continue reading The Community Manager, that great conversationalist

Adapt or die: 10 strategic steps of Mobile Marketing

The consumption of mobile telephony continues to grow at an exorbitant rate throughout the planet. Of the more than 7,000 million people who inhabit it, around 5,000 million have a mobile phone, as Google has revealed this week. Today, nobody is surprised by terms such as SMS, Bluetooth or WhatsApp. Thus, an attractive business opportunity knocks on our door in 2012, the question is: Are we prepared to receive it as it deserves? There are some actions that we can apply to take the first steps in our mobile marketing strategy, a means that today is emerging as one of the sales channels with greater growth and future. Continue reading Adapt or die: 10 strategic steps of Mobile Marketing

Viral videos: The thin red line between success and failure

We have always heard that phrase that says “A picture is worth a thousand words”, and this is very true when it comes to giving visibility to our brand in Social Networks thanks to the video.

We can use the videos to promote ourselves in the internet in an effective way, especially if we take into account that YouTube is one of the most used social networks by Internet users, and that all of us, at the end of the day, go to it to watch a video. Continue reading Viral videos: The thin red line between success and failure

Anyone there? The importance of the answer in Social Media

Although it seems unthinkable, today companies still do not use social networks as a channel of direct communication with customers. It is hard to believe that only a small percentage of the messages sent by users are taken care of, and the cases in which an immediate response is given are still more atypical. Incredible but true, according to a study made in the USA To evaluate the response time on Twitter of the major brands of clothing, only 13 percent of complaints get a response (sometimes it took up to 50 hours).  Continue reading Anyone there? The importance of the answer in Social Media

I do not understand advertising that does not give the consumer information or entertainment

The ineffectiveness of traditional advertising “that treats consumers as in the nineteenth century” requires changing the advertising focus to brand content that transmits the user information and entertainment of interest without interrupting their routine.

Javier Regueira’s reflections on the current advertising model and the relationship between consumers and brands center the interview given to Webpositer by one of the main figures of Branded Content. Author of the blog No Content No Brandof forced reference to shed this new era of advertising, Regueira speaks openly of the “turning point in which the advertising industry is sunk”. This centennial model based on the repetition of brand messages in a multitude of media and the interruption to the consumer, goes hand in hand with the reality of the 21st century. For Regueira, “the Internet speaker gives the consumer a power he has never had in his hand”, however advertising looks the other way, treating the consumer as a hundred years ago. Continue reading I do not understand advertising that does not give the consumer information or entertainment

Mobiles are changing buying habits and companies must adapt to this reality

The president of the Mobile Marketing Association says that “a simple application can be much more effective than a much more elaborate and expensive”

The president of the Mobile Marketing Association (MMA), Cristina Recuero, ensures that Mobile Marketing is another screen within the company’s 360 communication strategy, because these terminals have changed consumer habits and now “all we are potential customers”. Continue reading Mobiles are changing buying habits and companies must adapt to this reality

Social media professionals: You will not go to bed without knowing one more thing

This, our changing world of social media, dawns every day with a new twist. You never know what awaits you, it can be Google with the presentation of your new pet, Mr. Zuckemberg experimenting day after day with his TL; or the birth of another new social network that comes to saturate an increasingly competitive market … what will be next? You will never know that, but better not to be caught by surprise: Continue reading Social media professionals: You will not go to bed without knowing one more thing

Essential keys to create a truly social media strategy

The term strategy does not consist of a series of indications that are more or less beautiful on paper, it is a scheme that faithfully and in detail reflects the workflow that must be followed to be truly effective. they are not recommendations, nor the hypothetical representation of an unreal world, a “how should it be” … Rest assured that the correct design of the strategy will depend on the success of your action in social networks. But what are the steps and keys to a clearly defined strategy? Continue reading Essential keys to create a truly social media strategy