• 6 Ways to Measure ROI in Social Networks

    Last year was closed with a big question, the great headache for marketers and SMEs, the famous ROI in Social Networks. Is it possible to measure it? In my opinion, yes. But I do not mean the possibility of measuring that ROI with the appearance of smoke of which so many speak, that deep down they do not […]

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  • Keys to new mobile marketing

    There are 4 billion mobile phones in the world, of which 27% are smartphones, which means that there are 1 billion potential buyers for mcommerce. The use of these smart devices continues in crescendo, to the point that in 2014 users are expected to navigate more time with their mobile than with the computer. This implies an […]

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  • The web of ROI in the social media strategy

    Increasingly close to measuring it with absolute numerical efficiency. The Return of Investment (ROI) is intended to be applied (on many occasions) to social marketing campaigns with data that are more qualitative than quantitative. Consequently, its end result is complex to convert into numbers to justify the investments made. Sometimes some agencies and brand managers base our campaigns on […]

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