We know that the new business model counts as the main strength with the ease of access and the reduced initial investments required. Additionally, aspects related to variables that are difficult to measure -in terms of figures- such as reputation and quality result in an optimal investment ROI, so that in a first analysis, we can […]

During the conference ‘Electronic Commerce and Online Marketing’, organized by the Chamber of Commerce of Las Palma, different companies and professionals have addressed the most important aspects of the strategies to be followed by companies in the internet.

On many occasions we do not go to talk about the future. Of what the coming times will bring us, where trends are projected that will come to stay. However, talking about Marketing and Mobile Advertising is no longer a matter of reserved topics for visionaries and technology gurus. It is a reality of our present that we […]

Marketing strategies focused on improving the customer experience must evolve towards improving the experience of other stakeholders such as stakeholders, prescribes, employees, sector specialists, collaborators, etc. The new approach should be aimed at improving the experience of the stakeholders that help us improve marketing processes such as the development of the Brand, improve the offer, generate […]

When an organization is present in social networks, you have to be aware that there is one more counter of your company, and a counter that has to be attended. And for that, an ideal scenario would be one in which the organization had involved all its members in its Digital Marketing strategy.