Category Archives: Digital Marketing

When Facebook can be cause for dismissal

If a Facebook user makes a publication that compromises the reputation of the company for which he works, this can be grounds for dismissal.

With the advent of social networks, many companies had to write and use policies set clear rules on what employees can and can not do on the online platforms and if allowed access in offices and working hours. Continue reading When Facebook can be cause for dismissal

Online Marketing: How to spy on your competition in the network?

We know that the new business model counts as the main strength with the ease of access and the reduced initial investments required. Additionally, aspects related to variables that are difficult to measure -in terms of figures- such as reputation and quality result in an optimal investment ROI, so that in a first analysis, we can confirm that it was never so easy to start your own business. Continue reading Online Marketing: How to spy on your competition in the network?

Social networks and Social Media, the next bubble?

A recent analysis of the investment bank Goldman Sachs has valued the social network Facebook in 50,000 million dollars, a stratospheric figure for a company founded just six years ago.

But Facebook is not the only social network to be valued in astronomical figures, as companies such as Twitter, LinkedIn, Zynga and Groupon, are also in the select club of the valuation in billions of dollars. Continue reading Social networks and Social Media, the next bubble?

The evolution of Advertising. Digital marketing

The digital marketing is a form of marketing that is based on the use of technological resources and digital media to develop direct, personal and causing a reaction in the receiver communications. Fundamentally, digital marketing uses and is present in media such as the internet, mobile telephony, digital television and even video games. Continue reading The evolution of Advertising. Digital marketing

Marketing and mobile advertising can not be ignored

On many occasions we do not go to talk about the future. Of what the coming times will bring us, where trends are projected that will come to stay. However, talking about Marketing and Mobile Advertising is no longer a matter of reserved topics for visionaries and technology gurus. It is a reality of our present that we can begin to profit today. Continue reading Marketing and mobile advertising can not be ignored

Good email marketing practices: Is privacy a thing of the past?

We reach a point where we share personal information in social networks that in certain contexts the answer is apparently: yes. We often disclose the name, the current location, training likes and dislikes, in more than one social network, so it is increasingly easy for a complete stranger to get his complete file and can know where he is at this precise moment, without ever have to contact you. This is basically the permission of an app called “Girls around me” (currently removed from the market) that comes to draw the attention of many and outraging others in the world of technology. Continue reading Good email marketing practices: Is privacy a thing of the past?