We know that the new business model counts as the main strength with the ease of access and the reduced initial investments required. Additionally, aspects related to variables that are difficult to measure -in terms of figures- such as reputation and quality result in an optimal investment ROI, so that in a first analysis, we can […]
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A recent analysis of the investment bank Goldman Sachs has valued the social network Facebook in 50,000 million dollars, a stratospheric figure for a company founded just six years ago. But Facebook is not the only social network to be valued in astronomical figures, as companies such as Twitter, LinkedIn, Zynga and Groupon, are also […]
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The digital marketing is a form of marketing that is based on the use of technological resources and digital media to develop direct, personal and causing a reaction in the receiver communications. Fundamentally, digital marketing uses and is present in media such as the internet, mobile telephony, digital television and even video games.
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We reach a point where we share personal information in social networks that in certain contexts the answer is apparently: yes. We often disclose the name, the current location, training likes and dislikes, in more than one social network, so it is increasingly easy for a complete stranger to get his complete file and can know […]
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“Social networks are useless.” I have heard this expression in many professionals who believe that communication plans in social media are ineffective or unprofitable. And they do not lack reason, since social networks are tools that will only be useful to us without really knowing how to manage them, manage them and we know our market and […]
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The main problem that many small businesses seem to have when deciding to make the leap to social networks is that they devote themselves to discussing them but never decide to give them a real, practical use or that can generate a beneficial return for their clients. business, coming to cross them even stupid.
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During the conference ‘Electronic Commerce and Online Marketing’, organized by the Chamber of Commerce of Las Palma, different companies and professionals have addressed the most important aspects of the strategies to be followed by companies in the internet.
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On many occasions we do not go to talk about the future. Of what the coming times will bring us, where trends are projected that will come to stay. However, talking about Marketing and Mobile Advertising is no longer a matter of reserved topics for visionaries and technology gurus. It is a reality of our present that we […]
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Marketing strategies focused on improving the customer experience must evolve towards improving the experience of other stakeholders such as stakeholders, prescribes, employees, sector specialists, collaborators, etc. The new approach should be aimed at improving the experience of the stakeholders that help us improve marketing processes such as the development of the Brand, improve the offer, generate […]
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When an organization is present in social networks, you have to be aware that there is one more counter of your company, and a counter that has to be attended. And for that, an ideal scenario would be one in which the organization had involved all its members in its Digital Marketing strategy.
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