Every day, huge amounts of information are sent to the online medium, which is a volume that can not be assimilated by any of us. However, content is the foundation of any online marketing strategy. Therefore, it is necessary to manage the information, classify it and extract the most important elements, with a double purpose: To be […]
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In my role as Online Marketing trainer, I not only have the opportunity to guide my students in the development of a 360 digital strategy for their businesses, but I am offered the Opportunity to show them in a practical way the possibilities of new technologies from the first moment they access training, so that […]
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Currently, the prospection of new markets, communication, digital interaction with customers and potential customers, catalogs on the internet, have an online store, participate in social networks, disseminate videos of product or service presentation, e- Mail-marketing,?, Are essential tools for marketing and communication in competitive enterprise. Today we have more information than we can process; Just search […]
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How can a small business know when or not to be in social media, or what types of social media should it use if they are a very small or very new company? For both questions, it comes down to a question of time, money, and priorities. I will try to give “clues” and opinions to […]
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Within the boom that Digital is living in the advertising industry, it is important to make an analysis of the digital ecosystem of the brand, and define in which areas of the Digital world we are going to participate. These definitions should be based on the media consumption and buying behavior of our target, as […]
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Seventy-five percent of the advertising agencies that participated in the BrightRoll survey believe that video is equal to or more effective than television, with a significant increase from 64% they thought so in last year’s survey. Moreover, 91% of participants believe that digital video along with display ads work well, but they doubt their effectiveness […]
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It has always surprised me, when you make use of the forms and characteristics of so-called conventional marketing, about digital marketing. One hundred and one things happen to me to confirm, that although they have a lot in particular, the idiosyncrasy of the channel and of course, its varied platforms, give it peculiarities, that we can […]
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One of the biggest obstacles that have today some of the companies involved in social media is to clearly understand the effect of their efforts on social media. The first challenge is the magnitude of social conversation today: There are over one billion Facebook users, hundreds of millions of people on Twitter and LinkedIn, and […]
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If you trust a facebook page as a tool for your business here we remind you of some points that you can not ignore and will help you to see what is happening. The fans Many companies create a fan page on Facebook and simply look at how their fans grow as the main indicator […]
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The power of Marketing and Communication is now available to any company thanks to the internet, but only 35% are willing to form Different recent studies emphasize that it is essential to use digital marketing in SMEs. However, they make clear that, although their importance is recognized by most small and medium enterprises (55% use social […]
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