Controlling and knowing how to take advantage of “Big Data” has become a real necessity in the digital marketing space given the many challenges and opportunities it offers. For companies that use email as part of their strategy, segmenting consumers according to their characteristics, and targeting them according to that segmentation, is not only a fundamental […]

According to the new study by Kantar Media, 77% of brands focus their advertising strategy solely on national television, or in other words, 3 out of 4 brands still does not amplify the impact of their message with the help of online advertising. 

Over the last few years thousands of companies that sell search engine rankings have appeared through Search Engine Optimization, commonly known as SEO. But do you know what they are really selling you? What is SEO? When you enter a search on a search engine like Google, a list consists of two types of links: organic […]

Content marketing has recently been the focus of many marketing departments of companies, and a new study by the consulting firm Econsultancy comes to confirm that priority. When asked about 3 priorities for 2015 within areas related to the digital world, 39% of digital internal managers mentioned content marketing, 10 points above 29% last year. Along with […]

In my role as Online Marketing trainer, I not only have the opportunity to guide my students in the development of a 360 digital strategy for their businesses, but I am offered the Opportunity to show them in a practical way the possibilities of new technologies from the first moment they access training, so that […]