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Home / Digital Marketing

When Facebook can be cause for dismissal

— November 30, 2018

If a Facebook user makes a publication that compromises the reputation of the company for which he works, this can be grounds for dismissal. With the advent of social networks, many companies had to write and use policies set clear rules on what employees can and can not do on the online platforms and if […]

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  • Social media and email Marketing: When the union is strong

    — November 2, 2018

    Constant Contact conducted a study where it suggests SMEs implement marketing strategies that take advantage of multiple existing platforms to generate diverse and greater opportunities for conversion.

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  • Online Marketing: How to spy on your competition in the network?

    — July 29, 2018

    We know that the new business model counts as the main strength with the ease of access and the reduced initial investments required. Additionally, aspects related to variables that are difficult to measure -in terms of figures- such as reputation and quality result in an optimal investment ROI, so that in a first analysis, we can […]

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  • The search engines are still key to the marketing of companies

    — July 1, 2018

    During the conference ‘Electronic Commerce and Online Marketing’, organized by the Chamber of Commerce of Las Palma, different companies and professionals have addressed the most important aspects of the strategies to be followed by companies in the internet.

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  • Marketing and mobile advertising can not be ignored

    — April 1, 2018

    On many occasions we do not go to talk about the future. Of what the coming times will bring us, where trends are projected that will come to stay. However, talking about Marketing and Mobile Advertising is no longer a matter of reserved topics for visionaries and technology gurus. It is a reality of our present that we […]

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  • How to improve marketing processes with social media

    — February 1, 2018

    Marketing strategies focused on improving the customer experience must evolve towards improving the experience of other stakeholders such as stakeholders, prescribes, employees, sector specialists, collaborators, etc. The new approach should be aimed at improving the experience of the stakeholders that help us improve marketing processes such as the development of the Brand, improve the offer, generate […]

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  • Content marketing requires planning, strategy and human resources

    — October 13, 2018

    The latest report from the Marketing Institute highlights the fact that companies, to see more effectiveness in their content marketing efforts, should consider working with partners that offer both strategies and human resources.

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  • Social networks and Social Media, the next bubble?

    — July 29, 2018

    A recent analysis of the investment bank Goldman Sachs has valued the social network Facebook in 50,000 million dollars, a stratospheric figure for a company founded just six years ago. But Facebook is not the only social network to be valued in astronomical figures, as companies such as Twitter, LinkedIn, Zynga and Groupon, are also […]

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  • The evolution of Advertising. Digital marketing

    — April 7, 2018

    The digital marketing is a form of marketing that is based on the use of technological resources and digital media to develop direct, personal and causing a reaction in the receiver communications. Fundamentally, digital marketing uses and is present in media such as the internet, mobile telephony, digital television and even video games.

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  • Good email marketing practices: Is privacy a thing of the past?

    — February 11, 2018

    We reach a point where we share personal information in social networks that in certain contexts the answer is apparently: yes. We often disclose the name, the current location, training likes and dislikes, in more than one social network, so it is increasingly easy for a complete stranger to get his complete file and can know […]

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