During the conference ‘Electronic Commerce and Online Marketing’, organized by the Chamber of Commerce of Las Palma, different companies and professionals have addressed the most important aspects of the strategies to be followed by companies in the internet. Continue reading The search engines are still key to the marketing of companies →

The digital marketing is a form of marketing that is based on the use of technological resources and digital media to develop direct, personal and causing a reaction in the receiver communications. Fundamentally, digital marketing uses and is present in media such as the internet, mobile telephony, digital television and even video games. Continue reading The evolution of Advertising. Digital marketing →

On many occasions we do not go to talk about the future. Of what the coming times will bring us, where trends are projected that will come to stay. However, talking about Marketing and Mobile Advertising is no longer a matter of reserved topics for visionaries and technology gurus. It is a reality of our present that we can begin to profit today. Continue reading Marketing and mobile advertising can not be ignored →

We reach a point where we share personal information in social networks that in certain contexts the answer is apparently: yes. We often disclose the name, the current location, training likes and dislikes, in more than one social network, so it is increasingly easy for a complete stranger to get his complete file and can know where he is at this precise moment, without ever have to contact you. This is basically the permission of an app called “Girls around me” (currently removed from the market) that comes to draw the attention of many and outraging others in the world of technology. Continue reading Good email marketing practices: Is privacy a thing of the past? →

Marketing strategies focused on improving the customer experience must evolve towards improving the experience of other stakeholders such as stakeholders, prescribes, employees, sector specialists, collaborators, etc. The new approach should be aimed at improving the experience of the stakeholders that help us improve marketing processes such as the development of the Brand, improve the offer, generate demand, customer service and manage talent. Each of these processes needs the support of different interest groups. Continue reading How to improve marketing processes with social media →

“Social networks are useless.” I have heard this expression in many professionals who believe that communication plans in social media are ineffective or unprofitable. And they do not lack reason, since social networks are tools that will only be useful to us without really knowing how to manage them, manage them and we know our market and how to seduce it. Continue reading Social networks are useless! →

When an organization is present in social networks, you have to be aware that there is one more counter of your company, and a counter that has to be attended. And for that, an ideal scenario would be one in which the organization had involved all its members in its Digital Marketing strategy. Continue reading Do you attend your ‘counter’ in social networks? →

The main problem that many small businesses seem to have when deciding to make the leap to social networks is that they devote themselves to discussing them but never decide to give them a real, practical use or that can generate a beneficial return for their clients. business, coming to cross them even stupid. Continue reading Social networks are not stupid, the important thing is to know how to use them and take advantage of them →

No one escapes that Social Media has been a real revolution for many professionals and companies that have seen the great potential it has for your business. There are many data that are considered about the state of Social Media Marketing, but how is it really, what is the current landscape of Social Media? Continue reading What is the current landscape of the Social Media Marketing industry? →

The Online Marketing consultant and SEO expert Miguel López breaks with the topics about a profession that evolves with the algorithms and the SERPs of the search engines. In an interview with Webpositer, he analyzed with light and stenographers the controversial relationship with Google, as well as some keys to current SEO.

The director of the Professional SEO Congress, which will hold its third edition on July 6 and 7 in Madrid, demystifies many of the legends surrounding SEO by analyzing, without ambiguity and with courage, the threads that actually move the online positioning of the companies and brands. Miguel López says that SMEs have already become aware that “you can not have an online project that does not do SEO” and that it is now “more complex, more expensive and more long-term.” Continue reading The relevance of content continues to be a constant in the evolution of the new SEO →