Several years ago words such as Twitter, Tweet, Hastag or Retweet were part of a vocabulary reserved for experts in the field of social media and social networks. Today, it is difficult to do something as usual as watching television or walking the street without hearing something related to Twitter or a particular hashtag. Continue reading Twitter: Secrets and other important aspects of micrologging engagement →

ComScore and Facebook, launch the third publication of the series “The Power of Like”, entitled The Power of Like in Europe: how social marketing works for retail brands , focusing on European brands such as ASOS, H & M, Zara, Topshop and La Redoute. Continue reading How Social Media Marketing works for retail brands →

A recent  article  entitled “Will the Social Media bubble explode?” Addressed a particular vision of this phenomenon, questioning its future and highlighting a certain danger for its proliferation and survival.

Independently of the obvious freedom of expression that we all deserve, I would like to point out some things that I have put in common with true references of the Social Media panorama, and that they think in the same way that I do. Continue reading A positive view of the supposed bubble of Social Media →

Much is said about engagement in social media and although some understand what it is, not everyone is able to satisfy and keep their audience active and interested. It is no longer about having more followers and fans than your competitors, if there is no interaction you are only accumulating numbers. Continue reading Engagement: The great challenge of brands in social media →

Do you need to catch up to your competition? Are they using Facebook marketers? Do you want to become part of Facebook? Would you like a better campaign than theirs. You will need to fully understand the principles of Facebook marketing laid out in that regard. Continue reading The Benefits Of Using Facebook Marketing For Your Business →

Controlling and knowing how to take advantage of “Big Data” has become a real necessity in the digital marketing space given the many challenges and opportunities it offers. For companies that use email as part of their strategy, segmenting consumers according to their characteristics, and targeting them according to that segmentation, is not only a fundamental objective but a technique they are beginning to control. Continue reading Segmenting lists of data, undisputed priority for email marketing companies →

This article should help you be successful article marketing without having to experience the trials and errors.

Use tools will maximize your visibility. There are quite a few out there that will send your articles to article directories. Some of these cost money, though certain ones are free. These are worth the cost because they can help you gain readership. Continue reading Having An Article Marketing Strategy Is Key To Success →

According to the new study by Kantar Media, 77% of brands focus their advertising strategy solely on national television, or in other words, 3 out of 4 brands still does not amplify the impact of their message with the help of online advertising.  Continue reading Video marketing continues to win adherents among companies and brands →

It is expected that in 2018, 2 out of 3 internet users in the United States have registered a social profile. The 2.0 world is a medium where companies have been completely dumped; Most of them use social networks to manage their online presence, in their intention to be wherever the customers are. Continue reading In 2018 companies will listen more to their users in the Social Media →

Over the last few years thousands of companies that sell search engine rankings have appeared through Search Engine Optimization, commonly known as SEO. But do you know what they are really selling you?

What is SEO?

When you enter a search on a search engine like Google, a list consists of two types of links: organic results (SEO) and sponsored links (SEM). Continue reading SEO Positioning: What the agencies do not tell you? →