Category Archives: Digital Marketing

In social networks, your audience decides to accept it

No one can deny the impact that today social networks. Perhaps an isolated tuit not result in an immediate sale, but the tweet could be the trigger for a series of interactions between your brand and a member of your audience, and it ended up becoming a client.  

But, although large social networks like Facebook and Twitter have millions of users, that does not automatically become suitable environments for your company, brand or target audience. Maybe your target audience does not want to hear from you on Facebook but are happy with your monthly newsletter. Or maybe your audience lends itself more to share pins on Pinterest that re-tweeting on Twitter.  Continue reading In social networks, your audience decides to accept it

The mobile computer moves the opening device as newsletters

The mobile is switched to consumers much faster than expected, changing their consumption habits and relate to brands. This is corroborated by the latest data from Splio, the French multinational specializing in direct marketing, which reports that this November has overcome the barrier of 50% of openings email marketing on mobile devices. This means that the same consumers who expected a few months ago to open their emails on the computer, they do now on their mobile, an experience not always find it very satisfactory. Continue reading The mobile computer moves the opening device as newsletters

Opening social networks to employees of companies and brands

The influence of social networks is not only focused on the real time is a reality. The interaction between customers and brands with content as central to information is what is shaping the consumer experience, an increasingly pursued by marks concept.

The voice, the consumer experience, is shaped from the interaction and it is only through teamwork that innovation is achieved and social networks are great allies of creativity. Continue reading Opening social networks to employees of companies and brands

10 things and important keys to understanding the average Social Marketing

The Social Media Marketing of the early Web 2.0 is far from starring the consumer today. Not for nothing is one who chooses what to buy and what is linked companies, which want to receive advertising and marketing what their emotions are unleashed, exercises power of decision.

Going through a cycle in which we combine the social Web with the ubiquitous Web, all increasingly from the autonomy that give us our tablets, seems to have time to understand and improve our marketing strategy in Social Media now that the migration comes to an end.

Listen, talk, giving, delivering quality, engage with consumers, are skills that any brand must develop if you are seeking the treasure of Social Media;the influence.

But what is Social Media Marketing at the present time and what are the keys to understand? Continue reading 10 things and important keys to understanding the average Social Marketing

Mobile users prefer to consume short videos

When it comes to online video, the good, if brief, twice good. So at least think mobile users, who are mainly opt for those pieces with less than 5 minutes.

As shown in the work of FreeWheel, 3 out of 4 videos consumed by smartphone during the third quarter did not extend beyond 5 minutes.However, this duration increases in the case of other devices such as a computer (43%) or iPad (39%), reaching 20 minutes.

These findings contrast with the data collected in the latest Global Video Index published in July by Oolaya, whereby smartphone users spent 53% of their time length videos, while 52% tablet. Continue reading Mobile users prefer to consume short videos

84% of companies this year strengthened its online marketing strategy locally

At short distances the great battles are won. So they think them have had big brands, who this year plan to get closer to their customers, allocating more resources to their actions locally.

As reflected in the report published by Balihoo, 84% of companies this year strengthened its online marketing strategy locally. This involves hiring announcements taking into account the geographical orientation of the campaign, local SEO optimization, and mobile strategies, among others.

Balihoo indicates that 4 out of 10 users local searches performed at least once a day. Meanwhile, the Business Insider report indicates that in the United States 74% of smartphone users use services based on geolocation.In addition, 3 out of 4 of these mobile users was more likely to take action from a proposal based on its location, even 55% is more willing go to a store after receiving this type of specific messages. Continue reading 84% of companies this year strengthened its online marketing strategy locally

Twitter: Aspects to consider to act before a crisis of reputation

That the crisis management has become the main workhorse for business, it is a reality we can not doubt. Who has not heard frightening stories about companies that mismanaged their mistakes and criticism of them derivatives and were expelled from the social paradise?

Yes, there is no doubt that in a world of increasingly demanding consumers and with – each time- more options to choose from, given the fierce competition at the present time, transparency and pre-planning of the most efficient actions to prevent or stop in time, negative comments about our brand is simply indispensable.

And talk about proper prevention or crisis management, we can not stop talking about Twitter. At the time current social communication platform more relevant in measuring the social influence of brands. But what are the key issues to consider and act upon the reputation crisis? The following are some of these aspects that are worth noting and always have to keep in mind. Continue reading Twitter: Aspects to consider to act before a crisis of reputation

Brands still do not respond in time to consumers in social networks

The marks are still answer your customers on social networks. According to data obtained by PuroMarketing first hand through an online survey of its readers, only 3 out of 10 I got a response in less than an hour, while a similar percentage expecting a reply was that never came.

The survey reflects the views of more than 5000 users PuroMarketing, recorded during the last half of 2013. These figures do not but note the lack of interest from brands to cater to their customers through social networks.A sad reality that contrasts with the demand for the latter, who increasingly turn to measure online media for a quick and effective solution to your problem. Continue reading Brands still do not respond in time to consumers in social networks

62% of purchases made from a mobile originated from an e-mail

The e-mailing remains one of the main tools of online marketing to reach consumers. One technique that has been purging itself over the years, adapting to new technologies and consumer intelligence; which has allowed it to improve its performance indices. This week the work of McKinsey & Company we indicated that e-mail marketing is up to 40 times more effective than Facebook and Twitter together.

This direct marketing technique found in smart devices to your great ally. ExactTarget indicates that more than half of these mails and opens in smartphones and tablets. A combination that is proving more than positive for marketers and sellers. Continue reading 62% of purchases made from a mobile originated from an e-mail

The customer experience cannot remain a future project

Getting and keeping customers is a task increasingly complex. To do this, the strategy lies not only in the existence of the product, and at an affordable price, but there are many more determinants.

The study published by Marketing Interactions shows that 46% of buyers believe that your shopping experience is unsatisfactory. This frustration causes about 1 in 4 customers prefer to go to the competition, rather than complain at the shop. More than half of customers surveyed (54%) complain that the treatment received by the respondents is not suited to their expectations. Continue reading The customer experience cannot remain a future project