The search engines are still key to the marketing of companies

The search engines are still key to the marketing of companies

During the conference ‘Electronic Commerce and Online Marketing’, organized by the Chamber of Commerce of Las Palma, different companies and professionals have addressed the most important aspects of the strategies to be followed by companies in the internet.

Among the main conclusions of this day, highlight the aspects related to the knowledge of the companies themselves on the identification of objectives to operate through the internet and the fundamental importance of positioning in the search engines.

Achieving greater positioning is undoubtedly a competitive advantage that increases the visibility of the companies themselves on the Internet and in turn can help generate a greater volume of traffic can increase the effectiveness of attracting new and potential customers, since the vast majority of visits that they receive will arrive through the search engines.

Salvador Suárez, Director of Marketing and Partnerships of Camerpyme, highlighted these and other important aspects that companies should take into account when developing their actions and strategies through the Internet, where the updating of good content continues to prevail as a premise of quality to acquire greater relevance in positioning.

Some of the data released about Canarian companies, reveal that only 24.6 percent of companies with less than ten employees have a website on the Internet. Increasing this figure by 9 percent over last year.

Within the framework of this same day, other aspects related to legislation and laws that businessmen should know in order to avoid sanctions were also addressed, as explained by Martí Manent, director of Derecho.com and president of the Trade Association. on Line, remembering the obligation to have the corresponding legal notice on all pages, where to include the data and information of the company itself as well as the terms of responsibility or other legal aspects.

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