• Tips to create an innovative product

    In today’s world, in order for a company to be truly competitive nationally and internationally, it needs constant invention to innovate products that differentiate it from other organizations and that meet the expectations of its consumers. Below are some suggestions to help the generation, development and launch of a new product to the market:

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  • Hitting The Peak Of Their Profession

    To celebrate 150 years at – literally – the top of their profession, outdoor specialists Mammut have completed the 150 Peaks Project, with 150 teams tackling 150 peaks all over the world, from Argentina to Austria, Tajikistan to Tanzania, in what has been the biggest summit challenge of all time. Mammut have been in business […]

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  • Expectations Index of Marketing Directors

    The expectations of the Marketing Directors continue to show negative values ​​for the 2nd semester of this year, and are especially negative for the advertising sector. The data of this wave of the Index, refer to the estimates of the marketing directors of the panel for the second semester of this year, in comparative values […]

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