• Healing contents How to separate the grain from the straw
    in: Digital Marketing  | 

    Healing contents: How to separate the grain from the straw

    Every day, huge amounts of information are sent to the online medium, which is a volume that can not be assimilated by any of us. However, content is the foundation of any online marketing strategy. Therefore, it is necessary to manage the information, classify it and extract the most important elements, with a double purpose: To be […]

  • The big brands suspend in customer service through the Social Media
    in: Business  | 

    The big brands suspend in customer service through the Social Media

    A new experiment goes back to show how even the big brands ignore the requests of their customers through social networks.  This experiment, carried out by Software Advice in collaboration with CIO, was intended to verify the efficiency, quality and speed of the customer service of the major brands of mass consumption. To this end, 14 […]

  • Five Essential Membership Management Features
    in: Business Management  | 

    Five Essential Membership Management Features

    When your organisation’s online membership reaches the point where its success depends on efficient 24/7 support, it’s time to look at more sophisticated membership software. Here are five reasons why good software is essential to maintain a thriving membership base. Image Credit Flexible Form Building The first point of contact a member will have with […]

  • WhatsApp and Mobile Learning

    WhatsApp and Mobile Learning

    In my role as Online Marketing trainer, I not only have the opportunity to guide my students in the development of a 360 digital strategy for their businesses, but I am offered the Opportunity to show them in a practical way the possibilities of new technologies from the first moment they access training, so that […]

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  • Why SMEs should not forget about SEO

    Why SMEs should not forget about SEO?

    With the irruption of social networks in our day to day many have been the companies that have turned to them and are allocating part of their resources, which in many cases is detrimental to their investment in other strategies such as SEO. This practice is not recommended, since organic search continues to be particularly active […]

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  • Online marketing Development phases of a plan for an SME

    Online marketing: Development phases of a plan for an SME

    Currently, the prospection of new markets, communication, digital interaction with customers and potential customers, catalogs on the internet, have an online store, participate in social networks, disseminate videos of product or service presentation, e- Mail-marketing,?, Are essential tools for marketing and communication in competitive enterprise. Today we have more information than we can process; Just search […]

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