• 5 Smart Ways to Use Your Content
    in: Business  | 

    5 Smart Ways to Use Your Content

    I will not discover the usefulness of content generation as a marketing strategy. Not even the importance of Inbound Marketing as a paradigm shift in the relationship between companies and their customers (current and potential). I am much more interested in inquiring and sharing with you, some important aspects for the next step to generating content. Because […]

  • The key is listening to the customer

    The key is listening to the customer

    Jeff Bezos, founder and CEO of Amazon.com, once said: ” We had three great ideas on Amazon we have retained for 18 years, and they are the reason why we have been successful: putting the customer first invents and be patient … ” But what means putting the customer first? Or put another way, how […]

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  • 9 great lies of digital marketing

    9 great lies of digital marketing

    The digital marketing, as all materials that can analyze, is no stranger to urban legends, lies or uncomfortable truths. Perhaps because the digital world is moving very fast and not so many years that we are immersed in a world 2.0 makes there are certain concepts floating and transmitted from users to users, without being […]

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