• The Inbound Marketing Recipe

    We live in a turmoil marketinally speaking: schemes that have so far proved foolproof begin to show signs of exhaustion, and techniques based on direct client persuasion decay in effectiveness. Given this scenario, it becomes evident the need for a paradigm shift that focuses on the way companies approach their customers. In order to respond to […]

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  • Google and Pinterest, the sleeping lions of SEO

    SEO (Search Engine Optimization) is necessary and very useful for performing digital marketing strategies. Organic positioning helps make a brand visible on the internet, it is able to increase visits to a website and catapult the content it generates. SEO is so important to the point that many marketers consider it above an SEM strategy, because […]

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  • We are all Community Managers

    A Community Manager according  AERCO  is the person responsible to sustain, enhance and defend the business relationships with customers in the digital realm, thanks to the knowledge of the needs and strategic approaches to the organization and the clients. I must admit that technically the definition is completely accurate, though perhaps somewhat boring. So successful, that if we […]

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