The customer of the new century, fidelity based on participation

Years, since the crisis of the 1990s that hit new technologies focusing on a recessive cycle limited to the Internet, the social order was centered on inefficient productive models that, based on speculation and rapid enrichment, resulted in structural unemployment and deep decline in competitiveness.

In this scenario, the real world acts, while in the new society 2.0 … the society that moves towards the new precepts of advertising, the rise of social networks as transmitting marketing channels and a meeting point for active participation in the sales process on the part of the clients. Continue reading The customer of the new century, fidelity based on participation

Online Marketing: How to spy on your competition in the network?

We know that the new business model counts as the main strength with the ease of access and the reduced initial investments required. Additionally, aspects related to variables that are difficult to measure -in terms of figures- such as reputation and quality result in an optimal investment ROI, so that in a first analysis, we can confirm that it was never so easy to start your own business. Continue reading Online Marketing: How to spy on your competition in the network?

Social networks and Social Media, the next bubble?

A recent analysis of the investment bank Goldman Sachs has valued the social network Facebook in 50,000 million dollars, a stratospheric figure for a company founded just six years ago.

But Facebook is not the only social network to be valued in astronomical figures, as companies such as Twitter, LinkedIn, Zynga and Groupon, are also in the select club of the valuation in billions of dollars. Continue reading Social networks and Social Media, the next bubble?

A beginner’s guide to commercial loans

Have you ever wondered whether a cash injection could help your business? Let’s delve into the world of commercial loans.

Image Credit

A loan for commercial purposes.

The term ‘commercial loan’ has a broad meaning, with many different types available for growing entrepreneurs, startups and small businesses in need of a lifeline or injection of cash. It is essentially a loan for use on anything commercial related, such as a building investment, new offices or a new packing machine; in fact, it can meet virtually any business need.

Where can you get a commercial loan?

You can take out commercial loans via standard routes such as banks and building societies; alternatively, there are many non-bank internet lenders that offer funding, such as commercial loans Northern Ireland.

With lots of avenues to choose from, which type of commercial loan is right for you? There are several different types – one size does not fit all, and it is important to find the right one. With a huge number of internet providers available to explore, check out brokers such as https://www.assetfinanceni.com/Commercial-Loans to find out about the types of loan available in support of commercial growth.

Image Credit

The most common types are term loans, with short or long repayment periods. Equipment loans are generally a good approach when you have equipment to buy, as the personal risk is limited due to the physical asset available. Another type is a business credit flexible approach loan, which is where you obtain an up-front agreed line of business credit. This can sit dormant in your account for months on end, but the flexibility to dip in and out of a financial arrangement can be helpful. Interest is only accrued when you go into the loan amount.

The Financial Services Trade and Investment Board (FSTIB) is part of HM Treasury. A partnership between industry and government, its remit is to continually improve the UK’s position in the finance sector, delivering jobs and growth.

If you are thinking about a commercial loan, make sure you pull together a well-represented business plan, laying out all the needs and expectations for the invested money. Ensure you can show you have fully thought through the type of loan that is right for you and the factors that play a significant part in your ability to meet the financial repayment plan.

The companies with the highest sales growth confirm their positive experience in social media

According to the results of a recent study developed by the University of Massachusetts, more than seven out of ten of the companies (71%) that make up the Inc.500 (ranking of the 500 fastest growing companies in sales) and They use or operate through social networks like Facebook. Continue reading The companies with the highest sales growth confirm their positive experience in social media

56% of advertisers will invest more in digital platforms to reach multicultural consumers

ANA, Association of National Advertisers, has presented a report that shows that more than half of those interviewed, specifically 56%, confirm that their companies will increase their investments in digital media platforms in order to reach multicultural consumers. 35% said they would maintain their current spending levels and only 9% said it would be reduced. Continue reading 56% of advertisers will invest more in digital platforms to reach multicultural consumers

6 Things a Business Must Invest In

Starting a small business is a difficult venture. Did you know that over half of new start-ups cease trading within the first five years? That is proof that it’s not an easy decision to make. The reasons for business failure can be down to many factors but one major cause is a lack of capital and by extension, an inability to invest. For success in business, these are the main things you will need to invest in:

  1. Logo Design

Many small businesses mistakenly believe that design isn’t important. However, customers pay a lot of attention to branding and logos. Find a reputable and professional design company and invest in an eye-catching, consistent brand logo which will appear right across the board on business card, advertising, the website, apps and everything else. Design is essential in a visual-driven digital era to make you stand-out, look professional and build a good reputation.

  1. Marketing

Closely linked to design, marketing is often seriously under-invested in by small companies. Marketing is absolutely essential. It’s no good having the best product/service in town, if nobody knows you exist. Effective marketing involves identifying your target audience and having accessible, brand-consistent and relevant ads reaching those people for maximum sales.

Image credit

  1. Technology

We rely on technology hugely in our personal lives, so your business should be no different. If you cannot keep up in the fast-paced online business world then your revenue will suffer as a result. Whether you need content management systems, instant messaging, social media, document organisation, an updated website, adequate mobile phone coverage, faster broadband speeds or printers – don’t put you and your staff at a tech disadvantage. Investing in technology is essential.

  1. Accounting service

It’s crucial that small businesses are not losing out, optimising their capital and reducing any waste and inefficiency with their accounting. Hiring an accountant can free up time for you to focus on other things, help you to avoid missing deadlines or being fined and even help with payroll and investment opportunities. Being without access to good accountancy services could really harm your business. For Accountants Cheltenham, visit https://www.randall-payne.co.uk/

Image credit

  1. Legal advice

Legal matters are hugely important, and yet many businesses think it’s an expense they can live without. It’s imperative to protect your business from legal issues and receive help with things like drawing up legal contracts. A legal advisor can help make sure your business is not in violation of any laws or regulations, protect against disputes or act as a mediator and help keep you on the path to success.

  1. Insurance

Don’t waste money on an inadequate insurance plan just to save a few pounds. Many small businesses think they don’t need insurance, but it pays to do your research, so you don’t get left out of pocket should the worst happen.

Creativity and Transparency: Most important factors for advertisers when choosing an agency

According to the report “AgencyScope”, a study by Grupo Consultores through which the trends of the advertising industry and the reputation and image of advertising agencies and media in Argentina are analyzed in depth, creativity and transparency are the Most prominent features by advertisers when choosing agency. Continue reading Creativity and Transparency: Most important factors for advertisers when choosing an agency

The contact center sector remains optimistic about the commercial recovery

Sitel, a world leader in Customer Relations Management services, with the support of a large group of companies and associations in the sector, including AEECCC, IFAES and Altitude Software, has made public the results of the second report Customer Care Manager’s Index (CCMI) corresponding to the month of May. Continue reading The contact center sector remains optimistic about the commercial recovery