Things you need to do regularly to keep your site fresh

Many business owners measure their website’s success by the number of customers it results in. However, you’re not going to attracting fresh digital footfall if you’re not creating fresh leads online regularly. However, it’s a vicious circle as many business owners don’t invest time, money and effort into their websites because they feel it’s not working for them. The mistake is to assume that people are just not searching for your service or product online.  This cannot be the case though, as people use their smartphones every single day to browse and shop online. Here are some things business owners should be doing regularly:

Fresh Content

By posting regular, fresh content to your site, you’re effectively telling Google to take notice because you clearly care about your customers. The result is that bots will look to your website more often to ensure users can always access recent content in search engines. You don’t even need to produce elegantly written essays – fresh content could be new product descriptions, photographs, videos or updates to pages.

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Using Social Media

Social media users will be looking for the most recent information uploaded by your business. If the last thing you posted was six months ago, it suggests two things. First, that you’re not interested in communicating with them and second, you might not even be in business anymore. Either way, you’ll lose their interest. Social media posts can be simple, quick status updates, photos or local information. It doesn’t take long but keeps engagement levels high.

Changing the Homepage

Even small changes on your homepage can have a big impact for customers. A simple change of graphics can refresh a tired page without needing to change any navigation. You could add some new photos or new banners, but it reaps many rewards. For help with updating your site, contact a Website Design Company Gloucester like https://www.net9design.com/

Update those Old Contact Forms

You’d be amazed at how many businesses don’t make their contact information clear and easy to find. If it takes longer than a couple of seconds to find these details, your website needs some work. This is a top reason for customers leaving a site within seconds of landing there. Online users have little patience and won’t stick around to hunt down information that should be clearly displayed on every page.

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Providing Little Central Content

You need to make it clear immediately what you do, what you offer and why customers should choose you to solve their problem. This is the central core content of your website, yet if your website doesn’t tick those boxes, it’s failing badly. The lack of this core content has a big influence on how well your site ranks in searches, so it’s essential to get it right.

Football Player Agent

If you were looking for a job that made sure you were almost universally reviled, then you couldn’t do much worse than become a Football Players Agent. Seen as money grabbing and even termed parasitic by many in the football world, do these agents really deserve the bad wrap that they get?

Another type of agent that is reviled is Estate Agents Bath, Bristol or probably anywhere else in the country for that matter. Footballers need a home too, so they if look on https://www.pritchards-bath.co.uk/ they’ll find one. What led to the start of the Football Agent? You have to look at the influence of Jimmy Hill for that and the minimum wage cap.

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Before it became professional, Football was an amateur game. In other words, players were miners, tailors, shop assistants and chimney sweeps in the week then footballers on Saturday. They played for the love of the game, but it was not uncommon for them to get certain kickbacks. In 1885 the FA decided to regulate all professional players. These were the men who relied on Football for a wage and livelihood. They could be paid anywhere between 10 shillings a week (about 50p) and up to £5 depending on the club. Some, if the club was owned by a wealthy industrialist, found themselves in highly paid cushy jobs rather than play full time, until they retired from Football and had to leave. It was proposed that a cap of £4 be introduced but this got players up in arms as some where on £10. Back then the league had a North and South division. It was far too tempting for the players in the North to go South as there was no limit and they could go up to £10 a week.

A player’s union continued down through the years and, led by Jimmy Hill, finally decided to strike unless there was no limit. Fearing the worst, the FA gave in and ended the wage cap. The opportunity for player power was now open. Johnny Haynes, Jimmy Hill’s old teammate became the first £100 a week player, well over the average wage for the fans watching.

With this power, Players began to negotiate their own contracts. However, as they themselves had no idea their parents usually took over. They also generally had no idea.

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The players agent began to take over. They had been around since the 1950’s but for the 70’s onwards they were the movers and shakers. They were able the negotiate deals not just for transfers but also the dreaded personal terms. In 50 short years the limited of £5 was eclipsed by the £263 million Paris-St -Germain paid for Neymar. The agents are only acting in an environment that we as fans and the FA have created. Players are still commodities only now they have more control and the agents “meagre” 5% or 10% cut is only going to continue.

Networking Secrets Used by the Professionals

For some people networking comes naturally, while others dread and fear it. Luckily, there are tips that anyone can put into practice to become a networking pro and make the most of all those professional functions and gatherings that you are required to attend and host.

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A Powerful Tool

While many people think they need to be aggressively working the room, it is better to play the long game and cultivate relationships over time. Anyone you build a genuine bond with will be helpful in recommending you and your services to others. Think of yourself as a farmer who is starting to grow a crop of useful contacts.

Being clear about your outcomes is also helpful. Prepare for networking events by getting your pitch ready. This is where you tell others who you are and what you do in 30 seconds or less.

Dress appropriately, and take a few moments to note how other guests are interacting with each other. Take your cues on the best way to approach people from what other successful guests are doing.

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Pay Attention

Pay others the compliment of really listening to what they have to say. Being really interested in others and asking good questions can make you memorable. Even if you are really shy, you can be a good listener. For tips on being a good networker when you are an introvert, see this report from The Guardian.

It may be a good idea to make notes about interesting people you meet – then you can add them to a database and use this as a way of maintaining contact. At some point you may need to host an event yourself. If you want to host a distinguished networking event abroad, a venue like the Ermanno Palace in Monaco could really impress people. To find out more about Ermanno Palace, it would be a good idea to contact an agency such as https://edgeglobalevents.com/f1-hospitality/monaco/7th-floor-ermanno-palace/, which can give you any advice and help that you need.

Approach networking with a positive attitude. Look at it as a way to talk to others and learn from them while expanding your own horizons. You never know what doors may be opened by being polite and prepared and listening with an open mind to what others have to say. It might even be enjoyable.

A strategy in social networks? Before you start, keep this in mind

Start in social networks is not easy, and even less when you try to make your company stand out and be known to such an audience.

Starting from this idea, the founder of Maximizar e-Services, Sameer Panjwani, highlights keys and basic and essential aspects before beginning to design the strategy to follow in social networks. From your point of view following these tips the companies will connect better with the audience and even the management of the different platforms will be much better. Continue reading A strategy in social networks? Before you start, keep this in mind

Why does not anyone want me in social networks?

That’s what the owner of an SME should think, dazzled by the flashes and colored lights of social networks, he sees the astonished months pass with the same followers in their profiles.

The issue of verification of results (the blessed ROI), is the first concern of the managers of hundreds of companies. They say that a good answer depends on how good the question is, so we highlight some questions and tips to reflect and you can better guide your actions. Continue reading Why does not anyone want me in social networks?

Adapt or die: 10 strategic steps of Mobile Marketing

The consumption of mobile telephony continues to grow at an exorbitant rate throughout the planet. Of the more than 7,000 million people who inhabit it, around 5,000 million have a mobile phone, as Google has revealed this week. Today, nobody is surprised by terms such as SMS, Bluetooth or WhatsApp. Thus, an attractive business opportunity knocks on our door in 2012, the question is: Are we prepared to receive it as it deserves? There are some actions that we can apply to take the first steps in our mobile marketing strategy, a means that today is emerging as one of the sales channels with greater growth and future. Continue reading Adapt or die: 10 strategic steps of Mobile Marketing

Viral videos: The thin red line between success and failure

We have always heard that phrase that says “A picture is worth a thousand words”, and this is very true when it comes to giving visibility to our brand in Social Networks thanks to the video.

We can use the videos to promote ourselves in the internet in an effective way, especially if we take into account that YouTube is one of the most used social networks by Internet users, and that all of us, at the end of the day, go to it to watch a video. Continue reading Viral videos: The thin red line between success and failure

Good email marketing practices: Is privacy a thing of the past?

We reach a point where we share personal information in social networks that in certain contexts the answer is apparently: yes. We often disclose the name, the current location, training likes and dislikes, in more than one social network, so it is increasingly easy for a complete stranger to get his complete file and can know where he is at this precise moment, without ever have to contact you. This is basically the permission of an app called “Girls around me” (currently removed from the market) that comes to draw the attention of many and outraging others in the world of technology. Continue reading Good email marketing practices: Is privacy a thing of the past?

Anyone there? The importance of the answer in Social Media

Although it seems unthinkable, today companies still do not use social networks as a channel of direct communication with customers. It is hard to believe that only a small percentage of the messages sent by users are taken care of, and the cases in which an immediate response is given are still more atypical. Incredible but true, according to a study made in the USA To evaluate the response time on Twitter of the major brands of clothing, only 13 percent of complaints get a response (sometimes it took up to 50 hours).  Continue reading Anyone there? The importance of the answer in Social Media

I do not understand advertising that does not give the consumer information or entertainment

The ineffectiveness of traditional advertising “that treats consumers as in the nineteenth century” requires changing the advertising focus to brand content that transmits the user information and entertainment of interest without interrupting their routine.

Javier Regueira’s reflections on the current advertising model and the relationship between consumers and brands center the interview given to Webpositer by one of the main figures of Branded Content. Author of the blog No Content No Brandof forced reference to shed this new era of advertising, Regueira speaks openly of the “turning point in which the advertising industry is sunk”. This centennial model based on the repetition of brand messages in a multitude of media and the interruption to the consumer, goes hand in hand with the reality of the 21st century. For Regueira, “the Internet speaker gives the consumer a power he has never had in his hand”, however advertising looks the other way, treating the consumer as a hundred years ago. Continue reading I do not understand advertising that does not give the consumer information or entertainment