5 steps to calculate the ROI from the consumer experience

Every day there is a greater concern for customer satisfaction, as a means to achieve their fidelity. For this, companies must bet on improving the consumer experience, that the company meets their expectations, and even surpasses them. But what do companies gain from this? What do your efforts translate into? Bruce Temkin seems to have the answer, set out in his ROI Report on Consumer Experience.  Continue reading 5 steps to calculate the ROI from the consumer experience

Keys to new mobile marketing

There are 4 billion mobile phones in the world, of which 27% are smartphones, which means that there are 1 billion potential buyers for mcommerce. The use of these smart devices continues in crescendo, to the point that in 2014 users are expected to navigate more time with their mobile than with the computer. This implies an important niche market for companies, who have not hesitated to direct their gaze towards this target audience. According to TechNavio data that we discover an interesting infographic of Microsoft Tag, interactive mobile marketing will grow by 28.5 per year until 2016. Here are some of the keys to take into account to develop an effective strategy in this environment:  Continue reading Keys to new mobile marketing

Can you be a self-taught Community Manager?

It has been a boom, trend or profession arisen from a need, but the truth is that  Community Manager  is one of the professions most sought after by companies today and of greater prospects for 2013.

The  management of the online communities  of companies or individuals has a career exit and future projection, that is why many professionals in communication, journalism, marketing, economics, computing, etc. Have reoriented their careers towards this profession. Continue reading Can you be a self-taught Community Manager?

The web of ROI in the social media strategy

Increasingly close to measuring it with absolute numerical efficiency. The Return of Investment (ROI) is intended to be applied (on many occasions) to social marketing campaigns with data that are more qualitative than quantitative. Consequently, its end result is complex to convert into numbers to justify the investments made.

Sometimes some agencies and brand managers base our campaigns on the basis of an explosive idea that emerged among the creative and that surely works or worked for a certain momentum. Continue reading The web of ROI in the social media strategy

2017’s Office Furniture Trends

Here are the trends, colours and pieces to look out for in office furniture in 2017.

2017’s Office Furniture Trends

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Meeting Room Pods

While the classic meeting room set-up is still proving popular, small, ingenious spaces have exploded into the market. Showrooms are now full of meeting room pods, demonstrating how to break up open plan offices and even reduce excessive noise.

Soft meeting pods, reminiscent of the beach huts of Brighton, add a modern touch of cool to office spaces and are a practical alternative to permanent, expensive structures. These free-standing, diverse booth systems can be deconstructed and relocated within an hour, which is perfect for the constantly changing workspace we find ourselves in today.

Room Wall System

Instead of permanent walls, the room system offers a flexible alternative. They enable the creation of formal and informal workspaces for meeting, concentrating and collaborating. Visually attractive, this system also has excellent acoustic properties that can change noise levels.

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Feature Storage

With agile working and hot desking featuring heavily in the workplace, offices need more storage than ever. Office storage has moved from the traditional boring configurations to large shared units and secure storage spaces. Available in modern design and materials with wood and metallic finishes, new ranges can also be used as dividers for open office spaces. Furniture such as lockers and dual use items like storage contained in soft seating areas are featuring more in the workplace.

Built-in Power Sockets

With the use of technology in the workplace ever increasing and evolving, space needed to plug-in laptops and charge phones has become essential. One major advantage is the concealment of unsightly cables and removing tripping hazards. Lamps can even be integrated with in-built phone charger points.

Recent trends have also seen meeting tables converted into co-working spaces. For customising the workplace, consider bespoke commercial desks such as those found at http://simonkohnfurniture.co.uk/our-work/commercial/reception-areas-and-desks/.

Breakout Spaces

Rising office costs mean breakout areas can be the first space to be sacrificed. It is important for staff to have an area separate from their workspace for relaxation, lunch and informal meetings. Stepping away from the screen now and again is vital for wellbeing.

This area could even be multifunctional as a collaborative space for meetings and sharing ideas, with stackable chairs and flip tables. Multipurpose furniture is a great way to save space.

It is necessary to take a more active role in the measurement of social media

Although Social Media is booming, there is still a great challenge in measuring its performance. It is well known that in order to succeed, one must have a presence within social networks. It is also known that “everything” can be measured in the digital domain. But not everything seems so simple and organic for the moment. Continue reading It is necessary to take a more active role in the measurement of social media

WhatsApp and Mobile Learning

In my role as Online Marketing trainer, I not only have the opportunity to guide my students in the development of a 360 digital strategy for their businesses, but I am offered the Opportunity to show them in a practical way the possibilities of new technologies from the first moment they access training, so that they themselves can check the potential and possibilities of different tools, so that they can apply them to their respective businesses and Putting his imagination as his only limit.  Continue reading WhatsApp and Mobile Learning

An introduction to electrical control components

Electrical installations in workplaces, factories and homes have evolved considerably in recent decades. Their components protect us, our equipment and the environment.

An introduction to electrical control components

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It helps to think of them as logic devices – if a certain condition exists, they switch a particular electrical circuit on or off. One example is a household breaker that flips when it detects a short, but many combined within a circuit can respond to complex circumstances in complex ways.

Control relays

Control relays are the basis of electrical control components: they turn other devices on and off. The simplest has one pole normally open, that is, in an off position until a current applies to its electromagnetic coil, closing the circuit so current flows through.

Control relays often contain multiple sets of contacts, each with common, normally open and normally closed terminals. When the coil is receiving no current, the common terminal is connected to the normally closed terminal and not the normally open terminal. When current to the coil appears, the situation reverses. CRs also incorporate indicators showing the power condition and manual override switches.

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Timing relays

A timing relay is a timer mechanism combined with one or more control relays. The movement of the timer opens and closes its relays at preset times or for preset intervals.

There are many variations on the timing relay (see the range at http://www.osmelectrical.com/), for example. An “on-timer” delays when it switches after its coil receives power, an “off-timer” delays when it switches after power to its coil stops, a “one shot timer” (or “interval on”) stays on only for a set time after being powered up, a “repeat cycle” timer switches between on and off after set intervals, or provides controls for you to set how long these intervals are. These are called “dwell timers”, because you set how long it dwells on or off.

Although building regulations do not prohibit anyone from changing a simple control component themselves, installations of many systems require a qualified electrician.

Programmable logic controllers

Electrical control components manufacturers also provide complex arrays of switches, timers and indicators, combined digitally onto a PLC, and the instructions for how it should operate are programmed in by connecting to a computer.

Although PLCs replace many components, they require additional skills to set up and are harder to replace than a single switch.

5 big trends to know in material engineering

When it comes to engineered products, we often focus more on the end result, but the individual components that make up these items can be just as impressive. Here is a look at five of the trends that will make a big impact on materials engineering in the future.

5 big trends to know in material engineering

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Exceptionally thin materials

Graphite is an extremely useful material, but it can be even more beneficial if it’s manufactured into a very thin layer. Scientists have been working for several years to create a layer that is only as thick as a single atom yet is very flexible, light, strong, resistant to oxidisation, flawless and able to carry a charge.

The use of multiferroics

Typically, ferroelectricity and magnetism aren’t exhibited at the same time by the same material, but some materials can achieve this, especially metal oxides. This enables electric fields to be used to store data, which is considerably easier to create than a magnetic field; however, magnetism is still present so the data can be stored in this way, too.

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Electric ink

3D printing technology has come a long way since it was first developed, but there are still many new ways it can be used. Currently, the majority of the applications manufacture prototypes quickly and at a cost-effective price, such as those for silicone hose manufacturers like https://www.goodflexrubber.com/pages/silicone-hose-manufacturer. However, new innovations, such as electric inks, will open up the ways in which this technology can be beneficial. This would allow the printers to produce LEDs, solar cells, antennas and many other electric components.

Improving lithium-ion batteries

Increasing the lithium capacity of electrode materials will enable higher-density batteries to be manufactured, which could then improve the efficiency of electric cars and other products. Scientists have now discovered that if silicon spheres are combined with boron and pores are etched onto them, the resulting battery can store three times the amount of energy and is able to charge in only 10 minutes. Currently, they only work for around 200 cycles, but further improvements are expected.

Nanotube threads

Nanotube pencils have previously been developed that enabled nanotubes to be sketched whenever needed, but they had their limitations. Researchers have not created a nanotube thread that is flexible and long enough and ten times stronger than steel with the conductive power of copper.

Why SMEs should not forget about SEO?

With the irruption of social networks in our day to day many have been the companies that have turned to them and are allocating part of their resources, which in many cases is detrimental to their investment in other strategies such as SEO. This practice is not recommended, since organic search continues to be particularly active and particularly favors small and medium-sized enterprises, especially when it comes to getting new customers.

There is no doubt that search engines are still useful tools and massively used day by day by millions of people around the world. Beyond the rise of social media, search engines are still the most effective way to directly search and access the information we want to find. Therefore, what better than to highlight to take into account, some of the main reasons why SMEs should not forget about SEO. Continue reading Why SMEs should not forget about SEO?