What makes content marketing so important?

Believe it or not, content remains king. A phrase that does not go out of fashion, nor does it fall into disuse. It is a reality, and companies know they have to bet on it. It highlights the fact that even the smallest are clearer. According to the latest Benchmarks, Budget and Trends, published by the CMI and sponsored by Outbrain, SMEs are the most resources dedicated to content marketing, earning 31% of its budget, compared to 24% of large. A trend that will increase this year. Continue reading What makes content marketing so important?

The Three Main Designs of Fabric Tensile Structures

Architects can make striking, eye-catching features using tensile structures to design aesthetic free-form canopies. Basically, these structures are formed of components acting in tension, not compression, such as tents, suspended roofs and suspension bridges. There are three main designs of fabric tensile structures.

The Three Main Designs of Fabric Tensile Structures

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Mast-supported Structures

These look like a tent and use the least amount of material to build. These structures are membranes with one or more peaks either supported by masts or adjacent buildings. These peaks can be different shapes or sizes depending on how they are designed and attached. The openings tend to be round, oval or elliptical, which are covered or left open. Most of these types of structures can rely solely on the fabric’s structural characteristic without needing extra support, although larger ones will need radial cables. Safety cables are put in above the membrane to the ground, so that if the membrane should fail, the mast will stay up.

Arch-supported Structures

These are barrel-like and do not need interior supports as they have curved compression members to act as the main support. These can look very dramatic, with arches parallel to each other or fan vaults where the arches radiate from a central point. Frame-supported structures are just like large awnings and are often used when high-lateral loads cannot be constructed, such as on land with poor soil or as part of an existing building.

Point-supported Structures

These are dramatic-looking structures with at least four points of attachment which can have curved or straight edges. These provide a clear span without a central mast. The fabric is supported either by an exterior frame, adjacent building or perimeter masts. Several point-supported structures can be combined with a common mast to create larger spaces.

Ways to Use Fabric Tensile Structures

Any of these types of fabric tensile structures can be used in schools to provide additional space for a variety of uses. School canopies, like those at http://signaturestructures.com/school-canopies/, can create a classroom or create an outdoor space which can be used when the weather is not so good or as shade when sunny.

You can see examples of these structures around the world, including The O2 in London, Denver International Airport in the USA, Scandinavium in Gothenburg, the Yoyogi National Gymnasium in Tokyo, the London Soccerdome and Butlins Skyline Pavilion in Minehead.

Being in social networks is not a guarantee of success and without strategy is a waste of time

Measuring ROI in Social Media is one of the great challenges facing brands. According to Marketing Charts, 7 out of 10 companies indicate that it is very important to analyze the results of their efforts in this area, although it is difficult to measure.  Continue reading Being in social networks is not a guarantee of success and without strategy is a waste of time

Top things to know about DAB aerials

DAB radio is the smart choice when you want portable sound that’s crystal clear and crackle free. However, you’ll almost certainly still need an aerial to pick up the huge range of available channels.

Top things to know about DAB aerials

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Will I need a new aerial?

Your DAB radio will usually ship with an interior aerial, either a telescopic one or built into headphones, but it’s wise to check before you buy. If you’re within a DAB coverage area and are satisfied with the sound quality, then you won’t need to invest in a different aerial.

Will I need an aerial for my car?

A car DAB radio will need a special aerial, either a combined DAB/FM or dedicated DB aerial, and this should be roof-mounted for best results.

What if I’m outside the coverage area?

If you already have poor FM and mobile coverage, then the chances are your DAB coverage is poor too, and you’ll need an exterior aerial to obtain a decent reception. A DAB checker can help you confirm coverage. To boost reception, plug in your existing exterior aerial to see if that improves things. If not, move your radio around the house and near windows to see if that helps. Steel framed or reinforced concrete buildings tend to need exterior aerials.

How do I choose an outside aerial?

An omnidirectional DAB dipole works well with moderate to strong signals, but needs to be vertically polarised. A directional, or yagi, aerial is ideal for improving reception in poor or out of coverage areas, as it has a much higher gain than a dipole aerial. Cheltenham TV aerial repair specialist, Steve Unett Aerials (http://steveunettaerials.co.uk/services/tv-aerials-repair-and-installation-cheltenham/) recommends that the aerial is mounted as high as possible, for the best possible reception.

What stations will I be able to pick up with an exterior aerial?

Even with a new aerial, you’ll only pick up the local stations in your transmitter range, so you won’t get Scottish radio in Wales, or vice versa. BBC coverage was expected to be 90+% of the UK by the end of 2016, with around 200 transmitters switched on.

Is reception the same all over the UK?

No, even with an exterior aerial, which is why a directional aerial is often a better choice than a dipole aerial.

7 keys to improving the engagement of facebook fans

As I mentioned in a recent article, “Engagement on Facebook” is one of the most relevant metrics on your fan page. Every Like, comment and post share, counts as part of the “Engagement” you have with members of your community. A high engagement will help you expand the reach of your message and reach more people. If, on the contrary, the Engagement of your page is low, you have many chances of becoming invisible within the facebook universe.

To follow the thread of that  article, we added seven new tips to the same. Feel essential keys that will undoubtedly help us improve and increase Engagement and interaction with facebook fans.  Continue reading 7 keys to improving the engagement of facebook fans

Which one’s watching you?

There are a huge number of different cameras in the world today. The human race is obsessed with watching itself, capturing moments and developing technology to broaden the applications for cameras. We can now place tiny cameras inside people to diagnose illness and capture images of distant stars. Maybe because our time here on earth is so fleeting, we have a great desire to see and capture as many moments from our lives as possible. Here we take a look at just some of the vast array of cameras we might come across in our daily lives.

Camcorder – these cameras are popular for recording events such as family celebrations and weddings or holidays. It is a portable, self-contained device with a primary function for capturing and recording. We’ve probably all seen one of these at some point.

Digital Camera – also known as a digicam. It produces digital images that can be stored on a computer, displayed first on a screen and then printed. Most cameras these are digital and have been incorporated into mobile phones and PDAs.

High-speed camera – it’s unlikely many of us will have one of these but it’s a camera capable of image exposures in excess of 250 frames per second. They are used for capturing extremely fast moving objects and the images, after being stored on a computer, can be played back in slow motion. Such devices are essential in things like vehicle impact testing, scientific study and ballistics for example.

Body Worn Cameras – this is a video recording device that is most often employed by law enforcement to capture interactions with the public or gather evidence at crime scenes. For more information, visit http://www.pinnacleresponse.com/body-cameras-and-the-law/.

Movie Cameras – traditionally they used film but these days almost all movies are shot using digital movie cameras. Whilst there are lower cost consumer versions, most movies use a professional camera designed for high-end digital cinematography. They would have large sensors, selectable frame rates and high quality optics.

Which one's watching you

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Point and Shoot Cameras – also called a compact camera and was designed for simple use by anyone. They are quick to operate with most using focus free lenses or an autofocus feature. They include automatic systems for setting the exposure and have a built-in flash.

Remote Camera – this is a type of camera that might be placed by a photographer to get shots that they wouldn’t normally be able to get. Areas with tight access, small spaces, where access is forbidden or just to get an unusual or unique angle on something. Sports and nature photography frequently make use of remote cameras.

Thermal Imaging Camera – this device is used in firefighting. The camera renders infrared radiation as visible so firefighters can see heat through smoke and darkness. They are often handheld devices but could also be helmet-mounted and are constructed to be heat and water resistant.

Traffic Enforcement Camera – we’ve all seen these and know that they are mounted beside, over a road or inside an enforcement vehicle to detect traffic violations such as speeding, ignoring a red light, driving in bus lanes and driving without paying a congestion charge in the capital.

The important thing is not how much information we have, but how to take advantage of it

From the commercial, marketing and communication departments … there is always a common goal: to reach with your message all the hypothetical future clients of the place where we work, whether offering products or services.

Traditionalism and not betting on innovation, sometimes creates an unnecessary barrier, because if something has encouraged that it is increasingly easier to target the target that we really care about, it has been the great advances in communication that make that we live connected. Continue reading The important thing is not how much information we have, but how to take advantage of it

Cleaning on top of the world

Have you ever stayed in a high rise hotel or worked in a skyscraper and wondered how on earth they clean the windows up that high? Washing windows is a tiring and time consuming task at normal level but imagine how challenging it must be to clean them twenty storeys up? Surely this must be one of the most dangerous jobs in the world. Part window cleaner, part mountaineer!

They have to have a bit more equipment than your run of the mill window cleaning gear. They will carry a rope protector, a safety rope, a rope-grabbing tool, a descent mechanism, lanyard and suction cups. Not only does this equipment ensure their maximum safety but also enables them to clean all that glass with speed and efficiency. Whilst working, the cleaner will be attached to an anchor which is situated on the roof. This means that the windows can be cleaned as the worker descends onto lower floors. They will almost appear as if they are dropping one floor at a time and cleaning as they go.

Cleaning on top of the world

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Initially, cleaners would only have the ledge to stand on and grip the frame with their free hand. Thankfully this practice came to an end when I guess there were just too many accidents! Leather belts were then introduced which would be attached to an anchor. Scaffolds were the next piece of safety equipment to be introduced and these were not only safer but also more convenient. The most common tools used today include a boom, carriage, portable davit and Bosun’s chair. For more information on all forms of cleaning, visit  Commercial cleaning Belfast.

A boom is the oldest equipment used historically and consists of a scaffold carrying multiple cleaners. It is a fixed piece of equipment up on a roof, to be used whenever it is required. A carriage was a better alternative as it’s mounted on top of a rail on the roof which can allow it to move both left and right. It holds multiple workers and is much more flexible than a boom. A portable davit is a cheaper mechanism and is more effective as it enables access to many areas while carrying multiple workers. A Bosun’s chair is a device used to suspend a person from a rope to perform work in the air. Often used on ships, it originally featured a plank or layer of heavy canvas. These days they incorporate safety devices similar to those found in rock climbing harnesses.

This is definitely not a job for anyone with a fear of heights. Wind flows at a much higher speed when you’re hundred floors up  and so cleaners must have appropriate equipment to guard against such harsh conditions. Insects are another pest at such altitudes. Therefore, it’s not an easy job and considered one of the toughest in the world. It is crucial to keep a cool head at all times in order to make those skyscrapers look fantastic and gleaming.

Consumers demand web pages optimized for mobile

How a company presents itself online is as important as what it presents online, especially when we are talking about the mobile space.

According to a survey conducted by Kentico Digital, 85% of smartphone owners use their mobile devices to compare information about companies, products and prices before making a purchase. But when the time comes for the purchase, the price is not the only thing that is taken into account. Continue reading Consumers demand web pages optimized for mobile