Brands now produce more content in social media

Brands now produce more content in social media

IAB, association representing the advertising, marketing and digital communication sector, today presents the II Study of the Activity of Marks Social Media, prepared by the Committee on Social Media and led by partner companies GestaziĆ³n, Ontwice and Creative Territory. This study shows the activity of the major brands investing in major social networks.In addition, it […]

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  • Millennials want brands make them happy

    Millennials want brands make them happy

    Millennials expect intangibles brands. Not only is price or proximity, but things that go far beyond that. The millennials are one of the clear drivers of boom local, as valued elements such as proximity, quality and the effect it has on others their purchasing decisions. In addition, these consumers are very concerned about issues of […]

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