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Consumer Experience A buzzword or something else?

In recent times this concept has been repeated, almost like a fad in business and business. However in most companies and from my own experience as a buyer, this happens not to be something that declaims and never put into practice, more than a brainy chat with teams or members or in a well painted as useless power point.

I get my hands on , as arrives daily lot of information, through different channels and stayed about working and developing this article based on a letter of Kees Kerkvliet Managing Partner of tote-m, entitled “The end of business as usual” Continue reading Consumer Experience A buzzword or something else?