To encourage online sales, it is necessary to facilitate maximum buying process. A basic premise that not always take into account the retailers.
As recorded by the study of Skrill, about 4 out of 10 customers online (38%) was willing to leave abandoned your cart, if the online platform requires you to register before buying.
Concern about privacy of information is a determining factor for customers to complete the purchase process factor. 32% of them feel that companies ask too much information; unnecessary to buy online. Also, another important part (25%) distrusts the web is safe, and prefers to keep buying on another website. Continue reading 38% of online customers abandon their purchase if they have to register first