AdBlock on iOS – The Revenue Killer

AdBlock on iOS – The Revenue Killer

Advertising can be an essential source of revenue for webmasters, but it’s easy to understand why the majority of web users dislike ads. They can slow down page loading times, get in the way of the content you are interested in and, let’s face it, sometimes the tracking and the context of the ads can feel rather creepy.

A good website design will integrate the ads and the content and will limit the number of interstitials and content-blocking ads they show to just one per session. This ensures that the webmasters get their cash, but the users still get their content.

Enter AdBlock

AdBlock is a good way of cleaning up the web. It has been around on desktop devices for a long time, but it only came to mobile (or more specifically, iOS) back in September of last year, when Apple decided to allow content blockers on the store. Crystal quickly became one of the most popular paid apps, and with good reason.

Crystal blocks both ads and analytics scripts, so not only will your visitors not be worth money, but they won’t show in your third-party analytics platform. They will still show in your browser logs, so if you use AwStats then you can see them in there – but the tracking features of that are more limited.

AdBlock on iOS

Image Credit

Revenue Killers

The ad-block feature of iOS 9 is great for blocking those invasive ads on click-bait websites and ensuring that you don’t help webmasters that you dislike earn money, but what the average web user doesn’t think about is how using ad blocking deprives the webmasters they want to support of click counts as well. So you go to the effort of using a reputable company such as the website designers British Websites, you pick ethical companies for your ads and you have an airtight privacy policy, but for all that trouble, when someone visits using Safari on iOS 9, if they have something like Crystal installed, they don’t count.

Sadly, there’s not a lot that you can do about people using ad blockers, except educate your users and ask them to white-list you. Try visiting your site with ad blockers on yourself, and see how it renders. If it doesn’t render properly, fix that. Download the omniture.js file from Google Analytics and host it locally.

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