Closely monitoring your website traffic is important for a whole variety of different reasons, but it is especially important to know how well your digital strategy is working for increasing your reach, and how successful your website is at securing those all-important conversions.
One of the most well-known metrics for measuring website rankings, the Alexa algorithm measures traffic using data from users who have installed the Alexa toolbar within their browsers. Fewer than 1% of Internet users currently have the toolbar installed, but although it’s arguably not the most accurate it’ll still give you a good idea of how you and your competitors are currently performing.
Every high-quality Reading web design company knows how imperative it is to monitor a range of different metrics, and this tool allows you to do just that, quickly and easily. One of the most comprehensive tracking tools, from here you can keep an eye on search engine rankings, backlinks, traffic levels from key search terms, and competitor comparisons. Providing you with a wealth of information, these key data metrics will show you exactly which parts of your digital strategy need tweaking to ensure your website is working efficiently for your business.
Comments and video content views
It’s always a good idea to keep an eye on the number of comments and views each of your blog posts and videos is attracting. Not only will this ensure you’re able to reply to any questions your audience may have, but it will also give you a good idea of which forms of content are performing well and encouraging the most engagement. Experienced Reading web design teams understand how important it is to have an efficient and effective comment system in place, so make sure your audience can interact with your content easily.
A favourite tool among marketers, SEO professionals and successful Reading web design teams, this tool breaks down a whole variety of information about your search rankings, including rankings, backlinks, paid advertising performance and competitor data. Using this information, you’ll be able to estimate how much traffic you’re getting and how well each keyword is performing.
Somewhat similar to Alexa but with increased accuracy, this platform breaks down everything from your daily unique visitors to the websites sending the most amount of traffic your way into easily digestible graphics.