All posts by f775Ha

What is eCommerce?

Due to the massive growth of the internet, there are now numerous ways that business can be conducted online. Having an internet business allows skilled people to offer their expertise to a much wider geographical area or to make money by selling merchandise. Internet business ventures will most definitely need the development of a strong and effective website where visitors can go to make purchases or obtain information.  Continue reading What is eCommerce?

95% of customers share their bad experiences with brands

It is inevitable, customers talk about their experiences with brands. A fact that has still been accentuated by the proliferation of social networks, which bring a new dimension to what could be left in a simple commentary in committee. According to Dimensional Research, 95% of customers share their bad experiences with brands.

On the other hand, consumers actively demand information about products that interest them, which favors the fact that these negative opinions have their own public, an interested audience that takes them especially into account when making their final decision. Continue reading 95% of customers share their bad experiences with brands

Being in social networks is an act that requires a lot of predisposition and willingness to serve

Many brands are wondering if you really need to be on social networks. They still wonder what it’s good for their brand is on Facebook, or Twitter. They even get to complain that “that” is not what they expected, that they have not yet seen benefits. Even Coca Cola went so far as to say that he did not get the Social Media accounts. This can lead us to ask ourselves an important question. Does our business really proliferate without presence or depend on social networks? Continue reading Being in social networks is an act that requires a lot of predisposition and willingness to serve

The Structure of Storytelling or The Art of Storytelling

It seems that with this Social Media and the new Internet marketing tools want to drive us crazy with these rare words … and now what are we talking about when they refer to  Storytelling ?

We stick to the definition of Christian Salmon that defines it as “The machine of making stories and formatting minds“. According to this idea we can consider Storytelling one of the most important tools to capture users, because the “art of storytelling” is the key for the user to share an emotional bond with brands. Continue reading The Structure of Storytelling or The Art of Storytelling

The presence of a brand in the digital world

Within the boom that Digital is living in the advertising industry, it is important to make an analysis of the digital ecosystem of the brand, and define in which areas of the Digital world we are going to participate.

These definitions should be based on the media consumption and buying behavior of our target, as well as our business objectives and Marketing Plan. Continue reading The presence of a brand in the digital world

Pros and Cons of Home Working

Increasingly people are choosing to work from home. With most work being done online, it’s now easier than ever to work remotely from a computer or laptop and you can virtually do this from anywhere with an internet connection. This opens up many new possibilities for the way businesses organise and structure themselves but also creates new responsibilities for both employer and employee. Here we take a look at some of the advantages and disadvantages of working from home.

Pros and Cons of Home Working

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The benefits for business and employees are:

  • Productivity gains – with no commute and less chance of colleague interruption, many people report getting a lot more done when they are working from home.
  • For a business, working from home can open up a much wider pool of potential applicants which can include people who are geographically distant and also disabled people who may find it easier to work from home.
  • Better work/life balance – employees based at home for all of the week or even part of it feel it leads to greater health and well-being.
  • Convenience – a business can recruit sales staff much closer to clients rather than have them based at the office.
  • Financial savings are also made with no need for large office spaces and other associated facilities.
  • Employee retention is improved as workers with children, for example, find it easier to cope with home working hours around their parental responsibilities.

The disadvantages can include:

  • Difficulty in monitoring performance – it is much harder for employers to keep tabs on performance and manage their home based staff.
  • Information security will be more at risk as you are not in complete control of what networks people are using to connect to.
  • Telecommunications cost may rise as there will a greater amount of time spent on telephone calls and a business mobile might be needed for every home based worker.
  • Staff development becomes much harder and it’s difficult to upgrade skills if you don’t have a physical presence.
  • Isolation can become an issue for some home workers who may feel disconnected from the organisation after long periods of working from home.
  • Being at home all the time can lead to a loss of morale and boredom setting in. Often we need a change of scenery to stay fresh and focused. If you will be working from home for long periods, it might be worth investing in a special area set aside just for work so your home can remain your home. For Summer Houses Northern Ireland, visit http://www.morrowsectionalbuildings.com/summer_houses.
  • Team spirit is harder to foster when members of a team rarely see each other and not all jobs suit home working.

Pros and Cons of Home Working2

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Some jobs are better suited for home working than others. Ideal jobs for home working include customer service, telesales and marketing, accountancy, writing, editing and translation work. To be successful when working from home, you will need to be able to manage your time effectively, be self-disciplined, motivated, self-sufficient, be confident with technology and good at communicating.

Mobile coupons, the most coveted resource to improve the shopping cart

Coupons are a time to this part a great alternative to save and find authentic online chollos. Thus, mobile users are launched to hunt and capture discount coupons, armed with their smartphone. EMarketer indicates that by the end of the year about 100 million (96.6) adults in the United States will use digital coupons; A figure that will be exceeded during 2014. Continue reading Mobile coupons, the most coveted resource to improve the shopping cart

Content marketing is essential, but good strategies and resources are needed

The power of Marketing and Communication is now available to any company thanks to the internet, but only 35% are willing to form

Different recent studies emphasize that it is essential to use digital marketing in SMEs. However, they make clear that, although their importance is recognized by most small and medium enterprises (55% use social networks, 90% have websites), only 35% intend to train their workers.

In SMEs, there is a lack of training and there is a lack of strategies to deal with the new digital realization and to use all its advantages. Continue reading Content marketing is essential, but good strategies and resources are needed

For advertising agencies, online video is already more effective than television advertising

Seventy-five percent of the advertising agencies that participated in the BrightRoll survey believe that video is equal to or more effective than television, with a significant increase from 64% they thought so in last year’s survey.

Moreover, 91% of participants believe that digital video along with display ads work well, but they doubt their effectiveness compared to social media (68%), searches (52%) and direct response (45%). The most significant aspect of video advertising is its ability to target the right audience, according to 45% of respondents, and 27% who value it as well, but to a lesser extent. Continue reading For advertising agencies, online video is already more effective than television advertising

How and Why to Measure Competition in Social Media

In the great world of social media there are more and more competitors for brands. They strive to stand out, to be original, to attract attention and be seen both by their current customers and to get futures.

A great way to improve our strategy in Social Media is to study in detail what they do and how they move our competitors in social networks.

Continue reading How and Why to Measure Competition in Social Media