All posts by f775Ha

How do potential customers respond to emails during the holidays?

Experian Marketing Services, has just presented the results of the first international study on effects of campaigns sending emails during the holiday season. This study includes the analysis of more than 100,000 e-mail campaigns by more than 1,000 brands in 10 markets including Australia, China, France, Hong Kong, India, New Zealand, Singapore, Spain, the United Kingdom and the United States. October and the end of December 2012.

The goal is to better understand how potential customers respond to commercial messages sent over the Internet and the similarities and differences of Internet users in different regions of the world. Continue reading How do potential customers respond to emails during the holidays?

Users would share more information in exchange for a good online experience

Personal information is our greatest treasure. We take great care to provide certain personal information, especially to brands. The email address or the place of residence is not data to be aerated because yes.On the other hand, when it comes to obtaining a greater benefit, we think about it.

The Intent study indicates that customers would be willing to provide their personal data, without having a better online experience. This is reflected in this infographic, which indicates that more than half of users on social networks would share their social information if their online experience was more personalized and tailored to their interests. Continue reading Users would share more information in exchange for a good online experience

It’s Electric!

Ever wondered what a sparky does? Working with electricity can be a dangerous business as electricians are responsible for installing, testing, repairing and maintaining electrical wiring or electronics. Electricians can be called on to work in a wide range of environments including commercial properties, homes, power stations or machinery and even robotics. Electricians can also be employed in dealing with low voltage systems like security alarms and telephone, internet and video cabling.

If you’re thinking of training to be one then you’ll need to do things like read blueprints and be involved in installing, maintaining and repairing wiring and electronics. During the construction of new buildings, electricians may work on the wiring and circuits or they may retro-fit after the building is complete. Problem-solving and decision making to improve electrical output may also be needed. You will also find electricians working inside factories or industrial facilities working on electrical machinery and robots. It is quite a perilous profession and especially for the electricians who work outside on cabling and wiring lines where safety is paramount.

It's Electric

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The qualities that are needed to be an electrician include the following: a certain level of physical fitness, normal colour vision (for wiring purposes), good with your hands, a sense of balance and to be good with heights. Useful subjects to study at school include maths, physics, chemistry, computing, english and technology. A career in electricity can be well paid and is in high demand and our need for electricity isn’t going to diminish anytime soon. An electrician may also find themselves working in quite exciting settings as the entertainment industry always requires electricians to install and arrange complex lighting for concerts and shows.

An electrician can also operate their own business, responding to call outs from customers and working on different projects. An electrician will most likely need a van for transporting tools and equipment between jobs. The best way to protect the interior of a van and organise tools is to have plywood fitted to the rear of the van. Not only does this prolong the life of the vehicle but also looks professional and smart. For Van ply lining information, visit http://www.vehicle-accessories.net/Plylining.

Being an electrician is an interesting and varied job and work can be required literally anywhere there is lighting, climate control, alarm systems or appliances. One day you could be using testing meters to isolate electrical faults, supervising apprentices and then inspecting and repairing circuit breakers and transformers. The next day you could be installing back-up generators in commercial properties.

The job involves bending, kneeling and standing for long periods so you’ll need to be fairly fit. The job can be noisy if you’re working in an industrial plant with heavy machinery and of course run the risk of electric shocks and burns. There are strict guidelines in place for the use of safety clothing and eye protection. The job can be dangerous but offers a great deal of satisfaction and is a highly sought after skill meaning you should never be short of work.
 

90% of consumers support brands if they really interact with them on social networks

A IAB study in Britain. Has found that 90% of consumers would recommend a brand to other consumers after having interacted with it on social networks.

The study, which has focused on consumer brands and products such as Heinz, Kettle and Twinnings, has found that social media can drive ROI by promoting affinity with a brand, favoring consumer engagement and boosting brand loyalty. Continue reading 90% of consumers support brands if they really interact with them on social networks

The Inbound Marketing Recipe

We live in a turmoil marketinally speaking: schemes that have so far proved foolproof begin to show signs of exhaustion, and techniques based on direct client persuasion decay in effectiveness. Given this scenario, it becomes evident the need for a paradigm shift that focuses on the way companies approach their customers.

In order to respond to this reality, the so-called inbound marketing is born that poses a new way of attracting the customer. Instead of overwhelming with multiple advertising impacts (“killing flies to cannon”), inbound marketing uses different marketing techniques to access the client in a non-intrusive way. This discipline is part of the pull paradigm, according to which the customer is interested in the brand and decides to initiate the contact.

But, what are the keys to attraction marketing? It is enough with a good dose of quality content, an effective SEO / SEM strategy and the viral effect that is generated through social networks. Continue reading The Inbound Marketing Recipe

4 basic assumptions of customer service in social networks

Customer service through 2.0 channels is a growing trend. According to Conversocial, 80% of large retailers serve their customers through these means. Its great advantages lie in the simplicity of use and the convenience of the customer sending a message directly to the brand. Therefore, companies have to put their batteries and be able to respond to their customers’ requests through this route effectively.

To develop such tasks, there are some basic and essential premises that all companies should know and always have in mind. Continue reading 4 basic assumptions of customer service in social networks

The strategy of delivering benefits to fans

At this point it would not be wrong to state that for a company, an SME, a project or personal enterprise, it is essential and even mandatory to have a Fan Page of your brand. A business page on Facebook has the basic objective of publicizing the brand identity in this giant social network and establishing links with fans, which some will stop being simple fans to become potential customers of the products or services of the brand. However, achieving this identification is not easy, even for the Community Manager, who is the professional fit for that task.

As announced a few weeks ago  Socialbakers, in the last two years, the presence of brands and businesses on Facebook has increased from 5 to 60%. But even so, these companies continue to use Facebook as a brand promotion channel rather than as an “ideal” platform to establish a direct relationship with their customers, losing sight of the main characteristic of this social network, precisely “the social field” (As with Twitter and Google). Continue reading The strategy of delivering benefits to fans

Companies advance their content marketing strategy towards the end of summer

No one is surprised by the fact that customers are looking for information on the internet. However, an interesting fact is that this period of searching for information prior to the purchase is becoming longer. This is confirmed by the last work of Google Shopping, who has researched about the behavior of users on the occasion of the next return to school. Continue reading Companies advance their content marketing strategy towards the end of summer

Google and Pinterest, the sleeping lions of SEO

SEO (Search Engine Optimization) is necessary and very useful for performing digital marketing strategies. Organic positioning helps make a brand visible on the internet, it is able to increase visits to a website and catapult the content it generates.

SEO is so important to the point that many marketers consider it above an SEM strategy, because it is capable of giving value and visibility in the long run. That is why, it is recommended to small businesses, who do not have a large advertising budget, to focus on SEO, and then apply other strategies online. Continue reading Google and Pinterest, the sleeping lions of SEO