All posts by f775Ha

Stop the spread

Ever heard of fire dampers? Probably not as they live hidden in the ceilings and ductwork of buildings. Everybody knows what a fire door looks like but probably wouldn’t know a fire damper if they fell over one! These are very clever devices that are designed to be installed in buildings to prevent the spread of fire through walls, partitions and floors. They have a duct or ventilation opening which operates automatically when fire is detected. Where a building has heating, ventilation and air conditioning, these dampers are employed and will close automatically in the event of a fire breaking out. A thermal detection device will melt and this triggers the closure.

Stop the spread

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When a new building is designed it is essential that effective fire damping systems penetrate properly and are properly sealed. The systems should be easily accessible to enable regular checking and testing. While most employers are great at conducting regular fire drills and fire alarms, many overlook the testing of the dampers that are installed in the building’s ducting.

Dampers are incredibly important as they help to save lives and greatly reduce the cost of fire damage. A company can be fined for not testing the system or could face two years in prison and the industry advice is that you should have them tested every two years. Sprint-operated dampers will need to be tested annually to meet regulation requirements. Only experts can do these tests as it’s too risky to leave it to any other contractor. For Ductwork fire damper, visit http://www.dustspares.co.uk/Butterfly-Damper.html

Dampers need to be able to tested to ensure their integrity, insulation and reduced leakage. The dampers will be cleaned and lubricated and then put to the test. If there is a fire and you have not had them tested then you may also have difficulties claiming for any damage from the insurance company.

Dampers may not be glamorous but they are vital. Ductwork and ventilation systems can easily pass smoke and flames throughout a building with frightening speed unless there is something in place to stop that. For public buildings, such as hospitals, fire dampers must be checked every year as they are busy places with many people staying in them. There are also combined fire and smoke dampers where the device will close on the detection of smoke and not just heat. Remember the difference between a well-maintained fire damper and a neglected one can be the difference between life and death.

Companies that take advantage of mobile marketing will get a competitive advantage

Mobile marketing, with a rate of growth that increases each year and a ROI of 32%, the great business opportunity for all businesses 

“Mobile marketing is the set of actions that allows companies to communicate and interact with their audience in a relevant and interactive way through any network and mobile device,” as defined by the Mobile Marketing Association. According to its 5th Investment Study Mobile Marketing and Advertising this activity is gaining importance within companies, if we consider the annual growth rate, which has risen from 45% in 2011 to 65% estimated for 2013, with an investment of 152 million dollars. Continue reading Companies that take advantage of mobile marketing will get a competitive advantage

5 creative ways to improve SEO through Content Marketing

According to Mashable more than 2 million articles are written in thousands of blogs every day trying to basically achieve one goal: to capture the attention of decision makers IT.

In an ideal world, it would be great to hand deliver your content to all IT managers with your proposals and solutions to their problems. Since you can not have personal contact, you must use organic search as part of your content strategy to deliver your solutions at the time that the directors are looking for.

For example, imagine that your company provides a solution that allows executives achieve their budget goals for this year, and that could also help you achieve your future projections. That executive may already be draining your budget, and urgently need to find a fair solution like yours.However, the issue itself IT budget, you may find it boring, even if it needs to be addressed by the benefits that would capture this potential customer. Continue reading 5 creative ways to improve SEO through Content Marketing

Social networks do not serve to sell or maybe yes

Social networks do not serve to sell. Hala, as I have said, … I feel offend the sensibilities of some defender of social media as a weapon sales but it is the truth. I do not know of anyone who, after seeing a post on Facebook, clicked to add this product directly to cart, later to provide your credit card.

However, it is a reality that users turn to social networks to learn about products that interest you, share opinions and make recommendations. Syncapse study indicates that 75% of the followers are willing to share their positive experiences with the brand. In addition, this translates into sales, media, fans spend 43% more than those who are not. Continue reading Social networks do not serve to sell or maybe yes

Preconceived ideas, the worst enemies of enterprises in Social Media

The world of Social Media still remains the great unknown for many companies or brands. In some cases ignorance and other preconceived misconceptions, many companies or brands that start in this world end up not understanding the broader sense of Media Social concept.

An important first step before starting a social media company is training.With this pre-training, in addition to understanding what this is social media, they appreciate the work of those engaged in this Social Media in all its aspects. Concepts such as strategy, analytics, content or branding, among others, will become part of their business model. In short, the worst enemies of Social Media companies are preconceptions and ignorance. Continue reading Preconceived ideas, the worst enemies of enterprises in Social Media

It’s time that companies understand that ROI Social media is important but it is not everything

Companies have resigned to not being able to have accurate metrics that enable them to quantify the return on investment to move to establish other more effective indicators.

Social Media is not an exact science, its impact does not result in direct sales or immediate results, but influences various related actions, a really difficult to assess reality precipitously. Its effectiveness results in terms of visibility for the brand and promoting engagement. Evidence of their effectiveness is that the investment of the brands in this area is increasing. In 2014 companies will earmark 9% of its budget to social media, a percentage that is expected to reach 16% in 2018. So perhaps be time for companies and brands understand that ROI is important but not that’s it. Continue reading It’s time that companies understand that ROI Social media is important but it is not everything

Can QR codes induce consumers to make purchases not covered?

31% of the owners of a smartphone scans a QR code inside a store to find special discounts or more information. The index has risen only four points in the last year but the study by Vibes in the United States, reveals an upward trend and the growing influence of mobile phone use on offline purchases.

A very positive for businesses, since 42% of these consumers who used a QR became more convinced that he planned to make disbursement, and another 40% ended up making purchases that were not foreseen. That is, it was prompted by an impulse purchase information obtained through their mobile phone. So encouraging the use of smartphone on the premises can be even beneficial for businesses as long as it is done correctly. Continue reading Can QR codes induce consumers to make purchases not covered?

Car brands also devastate social networks

The automotive sector shows a particularly active presence in social networks. According to the data of Reputation Radar, we have what brands stand out on the major social platforms.

BMW dominates on Facebook. His fans figure exceeds 14.5 million followers. Definitely a great mass. As we have seen, their profile based feeds images and experiences with brand models today, tomorrow and forever. On the wall it is possible to find the most futuristic designs to those classics that make us homesick, appealing to our most emotional part. Continue reading Car brands also devastate social networks

68% of customers waiting for a response on Twitter in a maximum of 3 hours

Users seek care brands through social networks. In this aspect, Twitter is a fast and effective means to connect directly, as long as the marks so wish. 

68% of customers waiting for a response on Twitter at a maximum of 3 hours, according to the study of Iterakt focused on telecommunications companies. A term that is not always true. Their data show that companies like AT & T or T-Mobile respond in half an hour, and via Twitter. Instead, others like Verizon need up to 20 hours to give signs of life. Continue reading 68% of customers waiting for a response on Twitter in a maximum of 3 hours

SMEs become increasingly mobile in its main source of Internet access

This is one of the conclusions drawn from the study “Digital Marketing and SMEs” middle QDQ conducted between a base of 1,084 customers in order to meet the commitment of SMEs by the digital marketing to drive their businesses, and in which it also shows that 98.5% of SMEs values the importance of businesses have a website.

Queries and searches still gaining ground on social networks

According to this study, when browsing, searches and queries are placed first for SMEs (53% use mostly to search versus 26% than it does to manage social networks of your business). Behind banking transactions (13%) and online shopping (7%) are located. Continue reading SMEs become increasingly mobile in its main source of Internet access