All posts by f775Ha

Purchases through tablets grow 4 times faster than smartphones

Purchases through tablets grow 4 times faster than purchases registered with smartphone. Usability and comfort of tablets is definitely tax smartphones.

This is reflected in the comprehensive report submitted by Rakuten, where mCommerce trends in 14 different markets is. According to their findings, the use of tablets to buy increased by 41.9% over last year; whereas in the case of smartphones, this growth was only 9.7%.

As shown by the analysis of Rakuten, on average, 6.1% of customers prefer to shop online with your tablet. A percentage that is close to equal that of smartphones (6.8%). Continue reading Purchases through tablets grow 4 times faster than smartphones

84% of companies this year strengthened its online marketing strategy locally

At short distances the great battles are won. So they think them have had big brands, who this year plan to get closer to their customers, allocating more resources to their actions locally.

As reflected in the report published by Balihoo, 84% of companies this year strengthened its online marketing strategy locally. This involves hiring announcements taking into account the geographical orientation of the campaign, local SEO optimization, and mobile strategies, among others.

Balihoo indicates that 4 out of 10 users local searches performed at least once a day. Meanwhile, the Business Insider report indicates that in the United States 74% of smartphone users use services based on geolocation.In addition, 3 out of 4 of these mobile users was more likely to take action from a proposal based on its location, even 55% is more willing go to a store after receiving this type of specific messages. Continue reading 84% of companies this year strengthened its online marketing strategy locally

10 mistakes to avoid at all costs to succeed in e-commerce

E-commerce is one of the main routes of expansion – and perhaps survival – of businesses in the immediate future – possibly longer – in the present. But not all ecommerce firms are approaching with equal fortune to online sales. The terrain is new and therefore unexplored and making mistakes is easier than when stepped those who already have more than tours.

Do not enter the e-commerce is an error of weight and shows not much foresight. Some companies have focused their attention on the physical point of sale, because that’s what makes them different. But exceptions, brands that can afford to stay out of electronic commerce, very few.

Riding an online store may not be as complicated when you already have a physical store. At the end of the day it comes to selling, as is done in a physical establishment, but following a slightly different game rules. The main lines are the same, such as having a good product, betting for optimal customer or know how to respond to your exact needs, but there are some glaring errors that should be avoided and must be added to list things to consider in the field of electronic commerce. Continue reading 10 mistakes to avoid at all costs to succeed in e-commerce

What Does the Future Hold for UX Design?

User Experience, or UX, design is an important subset of designing apps and mobile websites. It is something that has been around for many years, however it is only recently that it has become an integral part of website design.

When the Internet first became available (Over 25 years ago!), we were so wowed by the idea of having access to so much information and being able to communicate with so many people that the way we interacted with the tools available to us was an afterthought. Websites weren’t easy to use, but early adopters did not care.

What Does the Future Hold for UX Design

Image Credit

Today, the web is not just a tool for sharing information, it is also used for shopping and entertainment. Businesses have just as strong a presence on the web as consumers, and this means that we need to make the web as accessible as possible. This means that UX design is becoming an increasingly important part of putting together a website.

Less Chrome, More Cards

If you look at older computer programs – those written for Windows 95 through to XP – they had a lot of raised buttons, sliders and other “chrome”. The idea was to provide digital representations of analog items, to make the application as easy and intuitive to use as possible. This worked when people were not familiar with computers, but as we have become more comfortable with them, the chrome has become a frustration – something that just takes up space that could be better used for something else. The modern “card” interface is a reflection of that.

Familiar and Intuitive

One of the reasons that things like cards work so well is that they are both familiar and intuitive. Magazines and newspapers use a grid-based layout, so we are used to seeing things divided up into clearly delimited squares. We see cards on so many websites now that we understand how to manipulate them and what they can do, and they’re clean and un-cluttered so it is easy to direct a user’s attention to the most important areas of the screen.

Web design companies such as http://www.easiserv.com/web-design who offer web design in Northampton have a lot of experience with working with these modern, uncluttered designs and favour them because they are so easy to adapt to mobile layouts.

The main search engines are putting a lot of emphasis on responsive designs now, because they appreciate the importance of mobile users. Responsive designs flow and re-arrange themselves to fit on a wide range of screen sizes. The card-based, flat UX that is in fashion today, combined with the friction-free idea of endless scrolling, is ideal for responsive design.

If you have an existing website that is table-heavy and feel that it is too cluttered, talk to a web design company today about adapting it to make it something that is easier to digest, and easier for users to skim-through, while still ensuring that they get easy access to all the information they need.

Brands now produce more content in social media

IAB, association representing the advertising, marketing and digital communication sector, today presents the II Study of the Activity of Marks Social Media, prepared by the Committee on Social Media and led by partner companies Gestazión, Ontwice and Creative Territory. This study shows the activity of the major brands investing in major social networks.In addition, it applies qualitative values to quantitative data and measures the impact of a brand on the new social networking environment, through the model PRGS *: (P- Presence, R-Response, G- and S- Generation Tip).

This study was a practical exercise that continues the first version introduced last year and feel some first base (there is no similar study on the market) through a complex and difficult research, but with results very simple to implement. It allows us to offer objective data (public and without feeling) and make a real comparison between sectors and brands. It provides guidelines to help brands establish objectives in the development of social strategies. Continue reading Brands now produce more content in social media

Twitter: Aspects to consider to act before a crisis of reputation

That the crisis management has become the main workhorse for business, it is a reality we can not doubt. Who has not heard frightening stories about companies that mismanaged their mistakes and criticism of them derivatives and were expelled from the social paradise?

Yes, there is no doubt that in a world of increasingly demanding consumers and with – each time- more options to choose from, given the fierce competition at the present time, transparency and pre-planning of the most efficient actions to prevent or stop in time, negative comments about our brand is simply indispensable.

And talk about proper prevention or crisis management, we can not stop talking about Twitter. At the time current social communication platform more relevant in measuring the social influence of brands. But what are the key issues to consider and act upon the reputation crisis? The following are some of these aspects that are worth noting and always have to keep in mind. Continue reading Twitter: Aspects to consider to act before a crisis of reputation

Is it growing ecommerce as it should or could be expected?

It is true that electronic commerce is growing at a frenetic pace. The latest report presented by the United States Department of Commerce showed an increase of 15.7% in the second quarter, compared to the same period last year. However, the fact remains that customers still prefer to buy in physical stores. The 92% of shopping is still done offline.

We can not deny the own advantages of stores, with which e-commerce can hardly compete, such as the immediate release of purchase, to touch before buying, or the fact that it is the traditional way of trade; whose rules established they are well known by customers. Continue reading Is it growing ecommerce as it should or could be expected?

Brands still do not respond in time to consumers in social networks

The marks are still answer your customers on social networks. According to data obtained by PuroMarketing first hand through an online survey of its readers, only 3 out of 10 I got a response in less than an hour, while a similar percentage expecting a reply was that never came.

The survey reflects the views of more than 5000 users PuroMarketing, recorded during the last half of 2013. These figures do not but note the lack of interest from brands to cater to their customers through social networks.A sad reality that contrasts with the demand for the latter, who increasingly turn to measure online media for a quick and effective solution to your problem. Continue reading Brands still do not respond in time to consumers in social networks

62% of purchases made from a mobile originated from an e-mail

The e-mailing remains one of the main tools of online marketing to reach consumers. One technique that has been purging itself over the years, adapting to new technologies and consumer intelligence; which has allowed it to improve its performance indices. This week the work of McKinsey & Company we indicated that e-mail marketing is up to 40 times more effective than Facebook and Twitter together.

This direct marketing technique found in smart devices to your great ally. ExactTarget indicates that more than half of these mails and opens in smartphones and tablets. A combination that is proving more than positive for marketers and sellers. Continue reading 62% of purchases made from a mobile originated from an e-mail

How Rio Offers Great Opportunities for Indian Sports Business

The lack of Indian medal success at Olympic level has been blamed on a variety of factors – lack of an inherent sporting culture among them. But that may be about to change. With a record haul of six medals at the London 2012 Games and a biggest ever contingent of 118 athletes in Rio, the brand value of athletes from outside cricket is on the rise with private sports management companies backing promising competitors across a range of sports.

How Rio Offers Great Opportunities for Indian Sports Business

Image Credit

Serving Up Medals

At just 21, P V Sandhu looks to have a bright future, having taken silver in the women’s badminton final, the youngest Indian medallist ever and first woman. Sakshi Malik picked up a bronze in the 58kg women’s wrestling category following on from her male compatriot Yogeshwar Dutt, who took a medal in London in 2012.

Aditi Ashock put in a strong performance in the women’s golf, just 6 months after the 18 year old turned professional and Thanackal Gopi and Kheta Ram both clocked personal bests to finish 25th and 26th in a strong men’s marathon field.

Sports on the Rise

Sports authorities in India are beginning to identify and develop young talent and, despite their limited budget, are seeing a huge growth in sports, especially basketball. Initiatives like the Goal project are using sport to empower young women through netball netball – an initiative hugely helped by the availability of online coaching tools, where girls can watch a netball drill video like those available at https://www.sportplan.net/drills/Netball/ then practice their skills. These are the stars of the future, for whom commercial opportunities look bright.

Winning Contracts

India’s medallists are becoming ever more high profile with wrestler Sushil Kumar and woman boxer M.C. Mary Kom both taking up ambassador roles with a leading car manufacturer, a role once reserved for Bollywood and cricket stars. IOS Sports & Entertainment signed badminton star Saina Nehwal for a reported $3.72 million and signed a two year commercial and marketing deal, the first of its kind, with the Indian Olympic Committee in January. Reliance Industries are in the process of developing a new sports business in collaboration with Reliance Jio Infocomm, providers of 4G services.

For India’s new breed of sports stars, and sports businesses eager to capitalise on their success, Rio may be just the beginning.