Register a corporate profile on social networking sites is free, but properly manage online brand presence on that platform no longer so. It is a laborious task that requires effort and dedication.
The latest report published by the University of Social Media Marketing (SMMU) analyzes how long marketers invest in Social Media and how to use this time or that activities devoted more attention. Continue reading What invest time professionals Social Media?
For many consumers it is being a drama: Twitter is filled with complaints and lamentations. The news of the closure of the iconic confectioner Party ran like wildfire that burns. Everyone feared by Fresquito candy or popular Kojak, that this apparent closure would no longer manufactured. For some, the news meant much more, it’s like they stole children, they say, and others and recommend go buy the last provisions that may be available in stores products confectioner. Thus the news about Kojak, managed to put the brand as the main trending topic.
However, all the hype corresponds only to the widespread rumor that the company seems to have been quick to deny and soon will know through a special statement. They claim from Gonzoo, through a telephone conversation, the company has denied the news spread by different means being blunt: “The activity of the company continues”. According to this source, “what will occur is a liquidation of the company, which will end with the sale of the company, but, he insists, production, time, will not be affected.” At least it clarifies as well, it is what it seems at the moment. Continue reading Rumors about the closure of Party and nostalgia make it viral social networks
Planning an event is stressful, whether you’re an experienced event planner or doing it for the first time. That adrenaline, however, is paramount to the successful running of an event: it’s what you need to spin all those plates and execute the actual event. Read on for this simple and short guide to keeping your cool whilst embracing the pressure to help get your event off the ground.
Checklist and Timeline Planning
Before you do anything, make a checklist. This checklist can include everything from the vital (venue) to the seemingly trivial (napkins). Once you have your checklist, split it into things to buy and things to do. Then draw up a timeline of events, with deadlines for each item on the list. Refer back to this list on a daily basis to ensure that nothing has been left behind. Leave space to add new things into the list too. Budget at this point too, and try to factor in a 10% contingency overall.
Venue
The venue should be the first thing you book, especially if your event is a wedding, as you are often more limited on dates, season and days of the week.
Think carefully when picking a venue, as it needs to tick a lot of boxes. Check whether your venue has enough covered areas. Would you need a marquee too? If you need marquee hire in Kent or London, it’s worth organising this early on. Established firms such as http://www.2intents.co.uk provide marquee hire in Kent.
Staying Cool
Accept the adrenaline as part of the job and work with it; you need to feel a bit pressured to get the event actually off the ground, but that doesn’t mean you shouldn’t also stay calm. Keep your cool by sticking to your checklist, the timeline and the budget. Hold regular meetings to ensure everything is going to plan.
Evaluate and Reflect
Take the time to listen to feedback from those that attended, as well as those that were part of the planning. Hold an evaluation meeting as soon as possible after the event and reflect on everything that’s said.
Staying cool in the face of event planning is essential, but never stay quite so cool that you miss vital things. Planning is key to successful event planning, as is evaluation.
The customer loyalty or what is the same look for the buy / recurrent contracting of products or services of a company by consumers, has a double advantage.
The first and most obvious, it is that we guarantee an upcoming sale to the same customer. The second and equally interesting, is that a loyal customer is a satisfied customer. According to a study by Nielsen, 92 percent of consumers take into account the views of relatives or friends when making a purchase decision. Therefore, investing in customer loyalty is also investing in attracting new customers.
Lower prices, very common practice in times of crisis to retain and attract new customers, does not guarantee loyalty. If we apply techniques loyalty to the first signs of economic recovery, customers can return to brands previously used. Continue reading 8 Ways to retain customers without getting into a price war
To encourage online sales, it is necessary to facilitate maximum buying process. A basic premise that not always take into account the retailers.
As recorded by the study of Skrill, about 4 out of 10 customers online (38%) was willing to leave abandoned your cart, if the online platform requires you to register before buying.
Concern about privacy of information is a determining factor for customers to complete the purchase process factor. 32% of them feel that companies ask too much information; unnecessary to buy online. Also, another important part (25%) distrusts the web is safe, and prefers to keep buying on another website. Continue reading 38% of online customers abandon their purchase if they have to register first
In 1934, what is now known as Canon launched a camera in Japan, which marked the starting signal for what the passage of time become a multinational company not only manufactured cameras, but many more things (after the Second War World, for example, they were especially known for their typewriters). The camera was then Kwanon christened in honor of a Buddhist deity, and the brand logo was designed from that point of inspiration. The firm quickly saw that it had to be changed: in the following years became Canon and eliminated the goddess of its brand image. They wanted to be modern. Today, 80 years later, no one would think of a Buddhist goddess to see the Canon logo with a stylized red letters.
The firm is one of the common when items are made graphic showing the evolution of company logos. It is not the only example. Microsoft, Nokia, IBM and even Apple logos have been as varied. Closer geographically, for example, can think of Telephone, the evolution of logos ranges from the distinctly retro medallion was founded in 1924 as the National Telephone Company and reaches the grainy 80s, culminating to regain full name and logo and make it disappear when he reinvented himself as Movistar. Although, of course, consumers will always remember and have in mind the graphic images of public phone booths or they had in their homes when they think of the brand image of Telephone. Continue reading Why change the company logos over time?
Nearly half of buyers (47%) say they prefer to make their holiday shopping online this year. Some shopping this season will increase by 5% over the previous year, as recorded by the computer graphics of Short Stack.
Internet is the main source of inspiration for 3 out of 4 buyers; where search and capture deals online monopolize much of the time you spend 40% of them.
Shipping costs remain a decisive influence on the final purchase decision. For 44% of consumers, it is the second most important in deciding factor to complete your order. An increasingly common way to avoid this expense is the possibility to buy online and pick up in store. Advantage to that already noted 44% of customers. Continue reading Internet is the main source of inspiration for 3 out of 4 buyers
3 out of 4 consumers confesses to having made purchases on impulse, according to the study conducted by CreditCards, where the influence of emotions shown in purchasing decisions.
As shown in the report published in the United States, the mood significantly affects consumers, driving them to buy, especially when they are excited, but also in situations of boredom, anger, or sadness, and even if you have drunk.
According to survey data, the value of these non-considered purchases can be considerable. 16% of them spent more than $ 500 in just a purchase, while 10% exceeded $ 1,000. Some purchases both online and in physical stores are recorded. The data show that the act of buying online does not necessarily affect these instincts. Continue reading 75% of adults admits to having made purchases on impulse
Clinical trials need to be carried out by a professional and experienced team of researchers. One of the main roles belongs to the clinical research associate (CRA) is to help test new treatments such as drugs for their safety, effectiveness and health benefits. More often than not, a clinical research associate is employed by a pharmaceutical company via organisations such as G and L Scientific, to get involved with various stages of the clinical trial. When searching for ideal clinical research associates, it can be difficult to know what to look for, which is why we have included the most important qualities and skills every CRA should have.
Trained in ICH/GCP Guidelines
Proper training is required in both ICH and GCP guidelines. In top of this, additional training is necessary in the Code of Federal Regulations, EU Clinical Trial Directive and sufficient knowledge in the associated local regulations.
Excellent Development and Protocol Writing Experience
A professional CRA is required to both develop and write trial protocols. The clinical trial protocol is important because it describes the purpose and methodology of the trial at hand. In order to correctly steer committees, the CRA must also be able to present trial protocols and design case report forms concerning the clinical trial.
Directing with Ethics Committees
It lies in the hands of the CRA to coordinate with the ethics committee. This is necessary to ensure the safety and wellbeing of the volunteers who are participating in the trial.
Managing Regulatory Authority Applications
The right CRA will be more than able to manage regulatory authority applications and approvals. According to Prospects, these documents are used to oversee the “research and marketing of new and existing drugs”.
Identifying and Assessing
There is a great deal of close assessment required in this line of work, including the identification of suitable trial sites, the selection of a responsible investigator and reviewing competitive landscapes.
Setting up Trial Sites
The process of setting up trial sites involves ensuring that the right trial equipment is available in each of the centres involved. The investigational medicinal product should also be available. In addition to this, each member of staff on site should be trained to meet the trial-specific standards in the industry.
Premarket Notification, otherwise known as a 510(k) is required when a person wishes to market a device intended for human or animal use. Submitting a 510(k) to the FDA is necessary in circumstances where a Premarket Approval is not required. Such devices that may require a 510(k) to market in the United States include Class I, Class II, and Class III devices. You may assume that submitting a 510(k) involved filling out stacks of official FDA forms of some sort. However, this is actually far from the case. Continue reading An Introduction to Premarket Notification 510(k)
