Category Archives: Business Strategy

Effective Strategies to Safeguard Your Company’s Image

When you run a company, your brand’s image is one of the most important things, and you should take some precautions to make sure that it is always protected. If your brand gets damaged in any way, it can dramatically affect your overall business, as people may not want to purchase your products or services if they have heard negative stories about your company. In this article, we will explore some strategies you can implement so you can safeguard your company’s image and keep your business on track. Continue reading Effective Strategies to Safeguard Your Company’s Image

How to Hire the Right Person for the Job

The success of a business is massively impacted by the staff that work there. Taking on new staff is a big decision, but in order to grow your business there comes a time when you need to recognise the fact that you need to take on more staff.

Hiring the right staff is good for the business in more ways than one – it can boost productivity as well as being a morale booster for other staff and helps your business and individuals to hit goals and targets.

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Before you start to put an advert out for a job, the first thing to do is to think what it is that you want from a candidate. Think about the working hours and the practicalities of the job role as well as any skills and experience that they will require for the job.

Another thing to factor in is what sort of personality the right candidate will have – for example, for a role in a busy office with lots going on, you might want to find a more extroverted person, whereas if the role is largely working alone then an introvert is probably a better fit.

As well as coming up with a good advert for the job that details the job as well as the required skills and the interview date, making sure that you get the information to the right people is also important. Using a specialist recruitment agency like this procurement recruitment agency is a good way to reach the people who might be looking for a job in your particular industry.

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When it comes to the interview, make sure that you are well prepared for it and ask questions that give you a good idea of what the person is looking for from the job to make sure that they are the right fit for the company. When you meet a candidate, you can also rely on gut instinct a little too, as this can help you to get a feel for the person and work out how they will fit into the working culture of the business.

Also take note of the questions that they ask you and how much preparation they have done for the interview.

How to Be a More Confident Public Speaker

If you want to be a more confident public speaker, you need to spend time in preparation. You must write down your thoughts and speak them out loud to yourself. Doing this will remove the negative inner dialogue, which reduces your confidence and makes you feel that you cannot speak in front of an audience. Moreover, you should challenge your own negative thoughts and try to eliminate them from your mind. There are a lot of effective speaking techniques that you can use in order to become a more confident speaker. For advice about Public Speaking Courses, visit

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Visualisation is one of the best ways to build your self-confidence. Visualise yourself giving a speech before a group of people, with an audience. In your visualisation, you must focus on your subject matter and the people in the audience. You should try to stay calm and relax as much as you can. You should also try to act naturally and engage the audience. You should be yourself, and do not be afraid to smile or engage in conversations.

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When talking to a large crowd, look over the crowd’s eye line. This will make it seem like you are speaking to all the people present, and it will minimise your awareness of how large the audience is. Moreover, it will give you a boost in confidence. Another tip for making a speech in front of an audience is to know what to do with your hands and body language. There are public speaking courses that can help you with these techniques.


Starting your own business

When it comes to starting your own business there are a number of things that you will need to consider from the legal set up of your business through to where you are going to work from. In most cases start up businesses tend to begin in a home office and there are a number of things that you will want to purchase to make this as effective as possible.

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Operator Chair and desk – having the right desk setup is incredibly important not only for your productivity levels but also for the health of your back, neck and shoulders. Trying to sit at a dining table with your laptop is going to have an effect on your posture that will negatively impact your torso and shoulder areas over time.

Telephone connection – you might like to work from your mobile or may have a dedicated line put in for your business work. You can utilise voip technology or skype in the first instance to save yourself some money. The benefit of both of these is that if you get an office base at some point your telephone can simply move with you.

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Storage – if you have items that you use for work  you will want to think about the best way to store these so that they are available for use when you need them but safe and secure at all other times. This is especially important if they are sensitive bits of information that you need to secure as a part of the GDPR regulations.

How to create a powerful homepage

A good first impression is important in lots of situations. With many visitors directed to the homepage of your website through marketing, search and links, it is the space you most need to ensure showcases your business and brand effectively.

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Home in on your personality

Make sure visitors to your site know they are in your environment. Make sure they are comfortable and you are not trying to make them do something they don’t want to with wild flashing colours and anxious copy, but do use fonts, images and colours that describe your brand and make the homepage feel like your space.

Don’t be afraid to design a look and feel that is slightly different to competitors in your market. While your homepage needs to reassure visitors that you are professional in a certain field and capable of delivering the product or service you are selling, such as web design Swindon, it is also a place where you can identify your uniqueness and what makes you different from and better than your competitors.

Look for a Web design swindon company that can help you to design a layout and produce content that explains your business and what people can achieve with your site.

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Next decide whether you want to show everything about your brand on the one page, with a lengthy homepage for visitors to scroll through, or do you want to entice them with only highlighted content that links to secondary pages?

Whatever option you go for, don’t overload the homepage space with miles of text. With the words you use, consider including a personalised message to visitors or at least a greeting showing them that you are happy to have them visit your site.

Web design trends

According to Creative Bloq, animation is the number one design trend for websites in 2018. With GIFs as logos or header images, a moving image will catch your visitors’ attention.

Once you have designed the homepage of your site, the design principles it uses in the navigation, footer and the framework it establishes can be applied to content pages and hubs of content across your site. It is important that visitors get a coherent and seamless experience when they choose to visit your website.

Grow using social media as tools for customer service

In the next two years, 30% of the companies that carry out activities on the Internet, will include improvements in their services to customers, compared to 5% who did so during 2010, according to a report by Gartner Inc.

Today, most CRM focuses its efforts on the corporate marketing department, aimed at managing its brands, which means opening a page on Facebook or creating an account on Twitter. Gartner says that users use these social platforms as a back door to get customer service, getting answers and results faster than through traditional channels. Continue reading Grow using social media as tools for customer service

M-Commerce: Privacy and location, key to its growth

It is quite true that the boom of the mobile Web started in 2010 has managed to maintain the attention of brands and users, achieving penetration figures of great relevance thanks to the combination of the use of the latest generation devices and mobile applications based on the location, which has laid the foundations for sustained growth during 2011. Continue reading M-Commerce: Privacy and location, key to its growth

The companies with the highest sales growth confirm their positive experience in social media

According to the results of a recent study developed by the University of Massachusetts, more than seven out of ten of the companies (71%) that make up the Inc.500 (ranking of the 500 fastest growing companies in sales) and They use or operate through social networks like Facebook. Continue reading The companies with the highest sales growth confirm their positive experience in social media