Category Archives: Business Strategy

Business Strategy

SMEs become increasingly mobile in its main source of Internet access

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This is one of the conclusions drawn from the study “Digital Marketing and SMEs” middle QDQ conducted between a base of 1,084 customers in order to meet the commitment of SMEs by the digital marketing to drive their businesses, and in which it also shows that 98.5% of SMEs values the importance of businesses have a website.

Queries and searches still gaining ground on social networks

According to this study, when browsing, searches and queries are placed first for SMEs (53% use mostly to search versus 26% than it does to manage social networks of your business). Behind banking transactions (13%) and online shopping (7%) are located. Continue reading SMEs become increasingly mobile in its main source of Internet access →

Business Strategy

Creativity and innovation will be key to the success of online video

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Demand audiovisual content by users continues to increase. Ooyala indicates that during the first quarter of users consume more online video than ever. A trend that has awakened the interest of the marks on such creations, who did not want to leave the opportunity to link their brand to this content.

One type of actions that, despite paid off very well for video platforms, especially YouTube, do not quite meet the target audience. The strategy to follow brands in the online environment has been to move the conventional advertising format to the new channels, in the form of pre-roll, with or without the possibility that the user could skip them before watching the video they had effectively chosen. So, a few days ago eMarketer established the YouTube turnover registered this year at 5,600 million dollars, which means a 50% increase over the previous year. Continue reading Creativity and innovation will be key to the success of online video →

Business Strategy

Rumors about the closure of Party and nostalgia make it viral social networks

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For many consumers it is being a drama: Twitter is filled with complaints and lamentations. The news of the closure of the iconic confectioner Party ran like wildfire that burns. Everyone feared by Fresquito candy or popular Kojak, that this apparent closure would no longer manufactured. For some, the news meant much more, it’s like they stole children, they say, and others and recommend go buy the last provisions that may be available in stores products confectioner. Thus the news about Kojak, managed to put the brand as the main trending topic.

However, all the hype corresponds only to the widespread rumor that the company seems to have been quick to deny and soon will know through a special statement. They claim from Gonzoo, through a telephone conversation, the company has denied the news spread by different means being blunt: “The activity of the company continues”. According to this source, “what will occur is a liquidation of the company, which will end with the sale of the company, but, he insists, production, time, will not be affected.” At least it clarifies as well, it is what it seems at the moment. Continue reading Rumors about the closure of Party and nostalgia make it viral social networks →

Business Strategy

75% of adults admits to having made purchases on impulse

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3 out of 4 consumers confesses to having made purchases on impulse, according to the study conducted by CreditCards, where the influence of emotions shown in purchasing decisions.

As shown in the report published in the United States, the mood significantly affects consumers, driving them to buy, especially when they are excited, but also in situations of boredom, anger, or sadness, and even if you have drunk.

According to survey data, the value of these non-considered purchases can be considerable. 16% of them spent more than $ 500 in just a purchase, while 10% exceeded $ 1,000. Some purchases both online and in physical stores are recorded. The data show that the act of buying online does not necessarily affect these instincts. Continue reading 75% of adults admits to having made purchases on impulse →

Business Strategy

Online sales depend on the color that reflects your web

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The user purchase and download applications by 66% as always to have the same color you like.

If there everyone likes to generate clicks shopping at an online trading is nothing like hitting with tonality. And, as indicated by Juan Merodio one of the greatest professionals in America in Marketing and Web 2.0 and social networks, so important it is to have a quality product or service how the way we have to present it.

“The small details, which many businesses are not taken into account, are most end up weighing on the balance of our accounts. The visitor ended up buying or not any of our products or services depends on so subliminal and decisive factors as the color of our corporate portal or elements. A suitable color that a user decides to stay or not browsing our website and thus ends up buying or walking away.” Continue reading Online sales depend on the color that reflects your web →

Business Strategy

The theory of black swans applied to internet, preventing effect

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From time to time I like to do a very curious exercise: grab some relevant theories of gurus, authors and marketers made famous a few years ago, before the internet almost all new theories, and transfer to a current scenario.

Why do I do this? Two options:

– I’m a nerd and I get bored a lot.

– I find that some of these theories can be applied to internet and learn with it (I prefer the second). Continue reading The theory of black swans applied to internet, preventing effect →

Business Strategy

Know the art of choosing a partner for your business

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There are certain aspects in life that good practices are given you for having assimilated well the theoretical part, and in others, apart from a theoretical basis other factors enter the fray such as intuition or insight. When you have to choose a partner for your business you need to look into this second situation for your choice as possible to what you really are looking to complement your business approach.

Aspects to consider could be summarized in the following points:

1- Do not make important decisions too quickly or viscerally: Avoid anything that makes you decide prematurely; most often occurs because of the “rush” we have to start with our company. Continue reading Know the art of choosing a partner for your business →

Business Strategy

The 10 steps to change your lives

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Each of us spends an average of 13 hours a week on email. This, added to a long list of tasks to accomplish, and hours and hours of unnecessary meetings and unexpected interruptions, creates a background noise that prevents productivity, inhibits creativity and contrasts between you and your day that you same dream of having. So what can you do to get out of this situation? Simply take a deep breath, imagine the life you would like to have, and define a concrete plan that will make it real. Continue reading The 10 steps to change your lives →

Business Strategy

Is Property Valuation The Same As The Home Appraisal?

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Home property values are of great interest to potential home buyers as well as home sellers especially at present when the Australian property market is at its strongest. According to the Australian Bureau of Statistics (ABS) home prices in the eight capital cities of Australia increased by 3.4% in the December quarter 2013 and 9.3% through the year to the December quarter 2013. The highest annual increase in home price index was in Sydney at 13.8%, followed by Perth (8.7%), Melbourne (7.9%), Brisbane (5.7%), Darwin (5%), Hobart (4.9%) and Adelaide (3.4%). In Canberra, there was a 0.3% decrease in home prices. Continue reading Is Property Valuation The Same As The Home Appraisal? →