It has always been important to provide interesting content to attract the attention of users and thus have a sales opportunity having generated a value to this person.
If it was already before, since Google made changes in its algorithm, now even more. We keep reading everywhere that the “content is king” but is that AIDA today is an undeniable truth: If you are able to provide relevant content, that are useful or simply users who like to read:
- Best will search engine positioning
- Your commitment to the audience will be rewarded with more and more quality traffic
1- Search Trends: Before writing you have to know what users demand with their searches. Then you will know how to approach the title, main topics…. To do this you can use the Google Trends tool. In the same line you can make a brief study of “trending topic” on twitter related to your topic.
2- Use more video and audio: Not all users want to read all the time. We sometimes find it more comfortable to visualize a good video or unburden an appealing podcast with an interview for example. It is 100% recommended content in different formats to choose from.
3- Try to make pleasant reading: Uses bold, scripts, a picture, a graphic highlights some headlines…. if so you have many more options the user access to a second article of yours.
4- When you can relate your topic with some current event: we might call this “cross – marketing action”, here we try to users who normally do not follow us begin to do so by a joint article between now and Marketing for example.
5- Make legwork to get relevant data or curious to give credence to everything that you explain: The data helps to generate empathy and credibility with your audience.
6- Try to leave brushstrokes of your personality if it is a personal blog. Humanizes your content to create a link. This will make it easier to remember you and visit you again.
7- Be sure to ask for opinions: You have to look to enrich your content with opinions of all kinds. Even the very negative things can take advantage.
8- Every now updated your content: think that if one of your articles over time positioned well on Google and the information provided was out of date can be a great disservice to you.
9- There are 3 types of items that always work well:
- “How to”: Explains how to make things that can be complicated for others with a post or video.
- Listings: From blogs, movies, books…. they are cannon fodder to keep on “favorites” of personal computers
- Rankings: “Ranking of the highest paid executives on Wall Street,” not called your attention? Always generate curiosity.
10- Do your homework once produced content to keep improving your strategy
Finally, and possibly one of the most important points without doubt the title. A good title can generate virility alone and can make differences from other sites with similar content.