3 out of 4 SMBs do not appear in online searches

26.4% of SMBs do not appear in searches because their pages do not go beyond 0 in Google PageRank or do not have PageRank, as vSplash has been able to verify after having audited more than 3.9 million SMB web pages American countries.

The audit has revealed a number of inefficiencies that analysts have come to value in $ 24.3 billion of lost opportunities for marketing and digital media solutions providers. And this despite a recent study which states that 1 in 2 dollars spent on online marketing services are dedicated to ensuring the presence of the web. That study, conducted by Borrell Associates, the presence of SMEs on the web cost $ 202 billion in 2012, including web design and management, hosting and social media management services.

3 out of 4 SMBs do not appear in online searchesA more recent study by Constant Contact found a number of SMEs’ weaknesses in being present on the network: half of the companies acknowledged that they never updated their content, and in the same proportion the content was not the suitable.

Other shortcomings highlighted by the Constant Contact study are:

  • 94.5% of SME web pages are not optimized for mobility.
  • 94.6% lack a Twitgter widget on their home page, and 91.2% lack the Facebook equivalent.
  • 94.6% do not have an e-commerce cart.
  • 93.7% do not show a contact email on the home page.
  • Nor do 49.4% show a phone number on the home page.

4 out of 10 users conduct local searches at least once a day

The presence in search engines continues to have a VITAL importance that is increased given the increasing use of new mobile devices and new habits of consumers and users. In fact, 4 out of 10 users conduct local searches at least once a day. However, the desktop computer is still the preferred device; 62% of consumers use it, while 41% use the smartphone and 30% to the tablet.

Companies must take into account the importance of optimum positioning as it can greatly help improve the visibility of your business in the network and increase the chances of reaching potential customers. In this sense, SMEs should keep in mind some relevant data such as that in search engines like Google, four out of ten searches correspond to local information.

Google’s efforts to include local results, as well as maps in the responses, have led to a significant growth of searches with some kind of local component, up to 43% of the total, a figure that contrasts with the 23% Only two years. However, these shortcomings detected among SMEs reduce their chances of success, far from harnessing the full potential of a prominent presence in search results by becoming virtually invisible.

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