During the last decade, electronic commerce has grown extraordinarily due to the evolution of technology and the internet environment. Thanks to this, there are already millions of companies and businesses that operate through the network to sell all kinds of products.
However, with the growing activity of electronic commerce and the increase of online consumers, for the sellers, the demands and competitiveness are increasingly greater, and therefore it is not enough to simply deploy our sales site on the network, but that we must take into account the most critical vision and the opinions of the users and potential clients.
Despite this great evolution, there are still details and aspects that generate discomfort or rejection of consumers when they visit an online shopping site. And although they may seem simple issues, they can determine the success of our business and our sales through the internet.
Presentation and Design
There are many studies that have demonstrated what is evident for every merchant: many consumers do not buy in places that are not trusted and the presentation and aesthetics of the site may be the factor that most contributes to judge the professionalism of a company. 42% of people do not trust poorly designed sites and this has been known for almost nine years, which has not changed anything.
Contact and Customer Service
22% of consumers abandon a purchase (even when they already had it in the basket) when they can not find a place to ask a question. The worst thing you can do in your online store is hide the contact form or make it really unreachable, hidden behind the frequent questions or wasting valuable time for the user. Ideally, on each page of your site leave the contact information or a form to do so.
Order or filter results
Unless you offer fewer than ten different products, you must provide a means to filter the pages into categories and search results. This disorganization makes anyone suspicious, in addition to making the site very un-dynamic and a real waste of time for the user. You must have layers and filtered navigation to make it easier to find and find the product that a user wants.
The user should not be forced to click through the product hierarchy of the site, when they can go directly to what they search through a search. Again the functionality of the site is going and this depends to a great extent on the success of an e-commerce store.
Registration to process the purchase
Up to 20% of the withdrawals from an e-commerce store are due to force the user to register or login to make the purchase. With what purpose? If you want to do it without registering on the site, then you can do it if you do not change anything. Forced registration only eliminates many potential customers.
Competitive prices and offers
The online consumer is thorough and tends to continually make comparisons of products and prices. Generally, consumers look for products with the best quality / price and service, and the internet offers us the possibility of finding products that are generally cheaper than in physical stores. Products with uncompetitive prices or lack of promotions and offers can result in the flight of our potential customers.
Guarantees and returns
Most online stores offer their customers guarantees for the products purchased. However, this information must be visible in the detail of each product. In the case of returns or repairs, many companies opt for the option of the customer running the costs of transport collection. However, this small detail can ruin any previous purchase intention.
Use and Privacy of data
Some large online shopping sites, after an effective purchase use their customer data to make commercial calls with recorded locutions and offer other ‘products or promotions hook’ that have nothing to do with our initial purchase. This is undoubtedly one of the aspects most hated by consumers that can even lead to demanding the elimination of your data and avoid future purchases through the website.
What other aspects do you consider or reject, when you make your purchases online?