Types of business events

The most common business events are held because they manage to achieve what planners are looking for. No matter whether it’s a golf tournament, a conference or networking breakfast meetings, businesses use events to join people together and create exciting relationships and connections. The following are a few examples of the most common business events:


These are held for a targeted audience and provide information on relevant sectors. Their length can vary from a few hours to several days, with a primary or multiple speaker giving presentations. They are usually held in conference centres or large hotels. For Function Rooms Newbury, visit a site like Newbury Races, a leading provider of Function Rooms Newbury.

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Trade fairs

The purpose of the trade show is lead generation and strengthening the image of being an industry leader in certain sectors. They take place in enormous locations where it’s common for hundreds of traders to display products and services.

Team Building

The purpose of this activity is to foster self-confidence, build the power of the people, encourage and promote goodwill. They are a great opportunity for employees to spend time with each other in a non-work environment. Events usually include some outdoor activities, such as canoeing, orienteering or assault courses, for example.

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The Product Launch

These events vary in magnitude from small exclusive gatherings to disseminate information about the new product to large launch parties for staff with media and celebrities in attendance. Successful launch events aim to create lots of media buzz and might include things like entertainment, presentations, live bands or singers, top executive talks and celebrity endorsement.

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