All businesses need an online presence to reassure potential customers that the business is real and has been successfully trading. It is important that the name used for the business’s online presence reflects what the company offers or is memorable for some other reason.
Naming your domain
Selecting the right domain name is crucial for any business. Whatever your business name or the type of business you have, the domain should reflect this. Ideally, you should aim to have a domain that is the same as your business name to reinforce your brand.
It may be that the domain you want to use is already taken; however, if this is the case, all is not lost. You can still have the name you want but with a different extension; for example, instead of .com or .co.uk, you could have the name with .uk, .io or one of some 700 different extensions. These include those that are industry-specific, such as .photography, .plumbing, .builders or .boutique.
The name you choose must be memorable, not too long, and ideally not include any word that has an alternative spelling or any numbers. It is important to remember that the domain you choose affects the reputation of your business, so you must ensure that you make the right choice.
Helping search engines to find your site
When someone searches for your business name or your type of business, you want to feature on the first page of the search results. Setting up the keywords for search engine optimisation (SEO) is especially important, as this will determine whether your site appears in the right place in the search results.
It is also a good idea to use keywords in your choice of domain alongside your business name, such as akgeorgebuilders.co.uk. In addition to including all the relevant keywords on your website, the title of the website must be relevant to your business, as this is looked at when a search occurs.
To help with your search for the right domain, contact a provider such as https://www.names.co.uk/domain-names. Your provider will also be able to tell you whether the name you have chosen is already taken.
In addition to your business name, choosing the right domain is extremely important so that your potential and existing customers can easily find your business.