Category Archives: Business Strategy

Starting your own business

When it comes to starting your own business there are a number of things that you will need to consider from the legal set up of your business through to where you are going to work from. In most cases start up businesses tend to begin in a home office and there are a number of things that you will want to purchase to make this as effective as possible.

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Operator Chair and desk – having the right desk setup is incredibly important not only for your productivity levels but also for the health of your back, neck and shoulders. Trying to sit at a dining table with your laptop is going to have an effect on your posture that will negatively impact your torso and shoulder areas over time.

Telephone connection – you might like to work from your mobile or may have a dedicated line put in for your business work. You can utilise voip technology or skype in the first instance to save yourself some money. The benefit of both of these is that if you get an office base at some point your telephone can simply move with you.

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Storage – if you have items that you use for work  you will want to think about the best way to store these so that they are available for use when you need them but safe and secure at all other times. This is especially important if they are sensitive bits of information that you need to secure as a part of the GDPR regulations.

How to create a powerful homepage

A good first impression is important in lots of situations. With many visitors directed to the homepage of your website through marketing, search and links, it is the space you most need to ensure showcases your business and brand effectively.

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Home in on your personality

Make sure visitors to your site know they are in your environment. Make sure they are comfortable and you are not trying to make them do something they don’t want to with wild flashing colours and anxious copy, but do use fonts, images and colours that describe your brand and make the homepage feel like your space.

Don’t be afraid to design a look and feel that is slightly different to competitors in your market. While your homepage needs to reassure visitors that you are professional in a certain field and capable of delivering the product or service you are selling, such as web design Swindon, it is also a place where you can identify your uniqueness and what makes you different from and better than your competitors.

Look for a Web design swindon company that can help you to design a layout and produce content that explains your business and what people can achieve with your site.

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Next decide whether you want to show everything about your brand on the one page, with a lengthy homepage for visitors to scroll through, or do you want to entice them with only highlighted content that links to secondary pages?

Whatever option you go for, don’t overload the homepage space with miles of text. With the words you use, consider including a personalised message to visitors or at least a greeting showing them that you are happy to have them visit your site.

Web design trends

According to Creative Bloq, animation is the number one design trend for websites in 2018. With GIFs as logos or header images, a moving image will catch your visitors’ attention.

Once you have designed the homepage of your site, the design principles it uses in the navigation, footer and the framework it establishes can be applied to content pages and hubs of content across your site. It is important that visitors get a coherent and seamless experience when they choose to visit your website.

Grow using social media as tools for customer service

In the next two years, 30% of the companies that carry out activities on the Internet, will include improvements in their services to customers, compared to 5% who did so during 2010, according to a report by Gartner Inc.

Today, most CRM focuses its efforts on the corporate marketing department, aimed at managing its brands, which means opening a page on Facebook or creating an account on Twitter. Gartner says that users use these social platforms as a back door to get customer service, getting answers and results faster than through traditional channels. Continue reading Grow using social media as tools for customer service

M-Commerce: Privacy and location, key to its growth

It is quite true that the boom of the mobile Web started in 2010 has managed to maintain the attention of brands and users, achieving penetration figures of great relevance thanks to the combination of the use of the latest generation devices and mobile applications based on the location, which has laid the foundations for sustained growth during 2011. Continue reading M-Commerce: Privacy and location, key to its growth

The companies with the highest sales growth confirm their positive experience in social media

According to the results of a recent study developed by the University of Massachusetts, more than seven out of ten of the companies (71%) that make up the Inc.500 (ranking of the 500 fastest growing companies in sales) and They use or operate through social networks like Facebook. Continue reading The companies with the highest sales growth confirm their positive experience in social media

Marketing YES, cheating NO

We live in a world where only the strongest is who triumphs. Not even if you have to be, with pretending is enough. The departments that develop the products (R & D) of large companies, do not waste time thinking whether that toy will be really educational, or if the new console game will have side effects in children and adolescents who practice it, not It matters too much if the sophisticated 3G mobile of last generation emits harmful radiations, or if the new soft drink of cola creates addiction to some substance or until developing pathologies in the future. Continue reading Marketing YES, cheating NO

A strategy in social networks? Before you start, keep this in mind

Start in social networks is not easy, and even less when you try to make your company stand out and be known to such an audience.

Starting from this idea, the founder of Maximizar e-Services, Sameer Panjwani, highlights keys and basic and essential aspects before beginning to design the strategy to follow in social networks. From your point of view following these tips the companies will connect better with the audience and even the management of the different platforms will be much better. Continue reading A strategy in social networks? Before you start, keep this in mind

Why does not anyone want me in social networks?

That’s what the owner of an SME should think, dazzled by the flashes and colored lights of social networks, he sees the astonished months pass with the same followers in their profiles.

The issue of verification of results (the blessed ROI), is the first concern of the managers of hundreds of companies. They say that a good answer depends on how good the question is, so we highlight some questions and tips to reflect and you can better guide your actions. Continue reading Why does not anyone want me in social networks?