Category Archives: Digital Marketing

E-commerce trends for 2024

The e-commerce sector is expected to experience significant disruption throughout 2024.

AI is here to stay

Generative AI has been the subject of countless conversations over the past 12 months, and these conversations are not going to stop anytime soon. AI is a tool that brands and retailers can leverage in numerous ways, including throughout the media supply chain to cut costs and fully optimise. When it comes to reaching the right audiences in the right places at the right times, AI is going to be the go-to tool for achieving it all. Continue reading E-commerce trends for 2024

How to get the right balance of aesthetics and functionality in web design

Any good Web Design Exeter company will tell you that it is important to not only ensure that your website is aesthetically pleasing but that it is also functionally fit for your business needs. In order to ensure that you get the right balance, you need to ensure that you think about the following. Continue reading How to get the right balance of aesthetics and functionality in web design

Using Banner Ads for Your Online Marketing

Anyone who has looked on various sites on the internet will have seen the various banner ads that are used by companies to advertise their products. They are small rectangular adverts that can differ in appearance, but when you click on the advert, they will link you directly to the webpage of the advertiser and the product that is being promoted if there is one. Continue reading Using Banner Ads for Your Online Marketing

What to think about when planning your website

We all know that planning for anything is key, especially if you have a big project ahead of you or you are looking to spend a lot of money on developing something. This is no different when it comes to planning your business website. It is important that you make the most of the knowledge and expertise of the Web Design Swansea company that you are going to use to build your site.

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Here are some areas that you will want to think about and have some ideas on ready for when you meet with your designers to discuss the development of your site.


Branding – your website is going to be your virtual shop front that will let your potential customers see your products and services and as such you need to ensure that it reflects your branding and that the colours that you use on site are complementary to this.

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Imagery – again your imagery needs to reflect your business, the products and services that you offer, as well as the personality of your business. If you sell products you will want to have some good quality images taken to showcase your products in the best possible way.


Content – think about the words that you use in your content carefully. These should reflect your business and also take into consideration search engine optimisation, that your design company can give you more help with.

When Facebook can be cause for dismissal

If a Facebook user makes a publication that compromises the reputation of the company for which he works, this can be grounds for dismissal.

With the advent of social networks, many companies had to write and use policies set clear rules on what employees can and can not do on the online platforms and if allowed access in offices and working hours. Continue reading When Facebook can be cause for dismissal

Online Marketing: How to spy on your competition in the network?

We know that the new business model counts as the main strength with the ease of access and the reduced initial investments required. Additionally, aspects related to variables that are difficult to measure -in terms of figures- such as reputation and quality result in an optimal investment ROI, so that in a first analysis, we can confirm that it was never so easy to start your own business. Continue reading Online Marketing: How to spy on your competition in the network?

Social networks and Social Media, the next bubble?

A recent analysis of the investment bank Goldman Sachs has valued the social network Facebook in 50,000 million dollars, a stratospheric figure for a company founded just six years ago.

But Facebook is not the only social network to be valued in astronomical figures, as companies such as Twitter, LinkedIn, Zynga and Groupon, are also in the select club of the valuation in billions of dollars. Continue reading Social networks and Social Media, the next bubble?