Mobile users prefer to consume short videos

When it comes to online video, the good, if brief, twice good. So at least think mobile users, who are mainly opt for those pieces with less than 5 minutes.

As shown in the work of FreeWheel, 3 out of 4 videos consumed by smartphone during the third quarter did not extend beyond 5 minutes.However, this duration increases in the case of other devices such as a computer (43%) or iPad (39%), reaching 20 minutes.

These findings contrast with the data collected in the latest Global Video Index published in July by Oolaya, whereby smartphone users spent 53% of their time length videos, while 52% tablet.

Mobile users prefer to consume short videosFreeWheel also claims that demand for audiovisual content on smart devices by users continues unabated, registering a growth very eyes.Specifically, annual growth in the tablets was 365%, while the smartphone is estimated at 235%. EMarketer data predict that the audience for this type of content via online and mobile grow significantly in the coming years.This year, the digital video reach 182 million viewers, up from 204 million in 2017.

These large numbers in increasing online video consumption on mobile devices still translates into a small portion of global audiovisual content consumed online, when compared with the demand for this content via desktop. The data show that still 86% of visitors come from the computer, while 8% are produced with a smartphone and 4% via tablet.

Another important strategy for online video from the study of FreeWheel fact is that the effectiveness of online video ads increases if consumption matches the content of online television. FreeWheel study shows that this advertising is especially effective when combined with sports (20%), music (17%), news (16%) film and films (13%).

What kind of audiovisual content users prefer?

Blinkx emphasizes that leisure is still the protagonist, being present in 48% of these productions. 61% of the videos that reproduce smartphone owners in your device has a high viral component. On the other hand, 41% of these videos is informative, instructive (24%) or is television programs (17%).

Decidedly, the audiovisual content increasingly more engaged users, who also avail themselves of their mobile devices to enjoy these online pieces from anywhere. Technological advances and increased browsing speed encourages consumption of this type of content via mobile, thereby fostering their development.

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