SEO has changed radically in a few months. If before it was possible to position a web, based on content extracted from other pages, or based on the reiteration of keywords; Google, Panda and Penguin mascots were created to combat this lack of content and low quality information for users.
Instead, these cute or hated animals (according to the eye they look at) have been erected as loyal defenders of their own content, updated frequently and with high doses of relevance for users. This trend would be very much aimed at influencing the human part of the decision-making brain and driving users to action. A theory that has been launched by Rhondalynn Korolak.
Positioning in search results, giving preference to the higher quality content, which actually satisfies the interests of the consumers, could be oriented to give preference to the content focused on the recipient, trying to capture their attention, which coincides with the indications of Neuromarketers on how to stimulate the brain to get influenced and persuade about decision making. This area of the brain is one of the most primitive, 45,000 times older than language and writing. It responds to one of the basic needs of the human being, and is that of survival. According to Korolak, this instinct is directly related to decision making. In fact, customers do not really take into account the brand, its advantages or characteristics,
It is an indisputable fact that Google is the first portal in the world specialized in offering solutions to users. A great advantage that, in Korolak’s words, instead of being content to offer this kind of information as quickly as possible, has led Google to provide solutions to its needs by appealing to its most basic instinct: survival.
To do so, the company has developed a complex algorithm that allows you to register the pages in search of the most attractive and effective content for the users. Therefore , those websites that have quality visual content , in addition to fresh and quality content, able to capture the attention of users and keep it longer are the ones that appear better positioned. On the other hand, those that are excessively focused on the brand, which do not really offer a differential value, nor do they have an attractive component, capable of engaging users, are relegated to the last ranking positions.
It would not be surprising that Mountain Viewers would use neuromarketing in order to gain in effectiveness. It is a very used tool in the area of commercial communication and sales that can also give very good results in this area. It is an interesting perspective on the part of Korolak, who has much of logic, and leaves no one indifferent.