3 out of 4 consumers confesses to having made purchases on impulse, according to the study conducted by CreditCards, where the influence of emotions shown in purchasing decisions.
As shown in the report published in the United States, the mood significantly affects consumers, driving them to buy, especially when they are excited, but also in situations of boredom, anger, or sadness, and even if you have drunk.
According to survey data, the value of these non-considered purchases can be considerable. 16% of them spent more than $ 500 in just a purchase, while 10% exceeded $ 1,000. Some purchases both online and in physical stores are recorded. The data show that the act of buying online does not necessarily affect these instincts. Continue reading 75% of adults admits to having made purchases on impulse