Increasingly, users are accustomed to doing more research about digital marketing on youtube. It is for this reason that youtube channels oriented digital marketing is increasingly necessary. There are certain content (software installations or tutorials for google analytics for example), the video provides a differential value.
The C generation needs more video content. The audiovisual content generated more engagement. It is more expensive to make but the effort is worth it, just need to get some statistics on key future:
- 2017 3 billion video minutes will be generated on the internet.
- 2017 will be the first year that video will be the first source of online traffic.