The displays or advertising banners seems that eventually is suffering some wear. In the 90 was the main strategy for an advertiser on the internet but as expected, have emerged new sophisticated tools that have shifted the display: Google AdWords, Facebook ads….
The main brakes are a display campaign:
- We must make an attractive design and is an added expense entry.
- The CTR (% impressions / clicks%) tend to be lower than a text ad on google adwords.
- No longer a “push” marketing action the user is not looking for that product at that time.