Tag Archives: internet

Internet is the main source of inspiration for 3 out of 4 buyers

Nearly half of buyers (47%) say they prefer to make their holiday shopping online this year. Some shopping this season will increase by 5% over the previous year, as recorded by the computer graphics of Short Stack.

Internet is the main source of inspiration for 3 out of 4 buyers; where search and capture deals online monopolize much of the time you spend 40% of them.

Shipping costs remain a decisive influence on the final purchase decision. For 44% of consumers, it is the second most important in deciding factor to complete your order. An increasingly common way to avoid this expense is the possibility to buy online and pick up in store. Advantage to that already noted 44% of customers. Continue reading Internet is the main source of inspiration for 3 out of 4 buyers

The theory of black swans applied to internet, preventing effect

From time to time I like to do a very curious exercise: grab some relevant theories of gurus, authors and marketers made famous a few years ago, before the internet almost all new theories, and transfer to a current scenario.

Why do I do this? Two options:

– I’m a nerd and I get bored a lot.

– I find that some of these theories can be applied to internet and learn with it (I prefer the second). Continue reading The theory of black swans applied to internet, preventing effect