The influence of social networks is not only focused on the real time is a reality. The interaction between customers and brands with content as central to information is what is shaping the consumer experience, an increasingly pursued by marks concept.
The voice, the consumer experience, is shaped from the interaction and it is only through teamwork that innovation is achieved and social networks are great allies of creativity. Continue reading Opening social networks to employees of companies and brands →
The marks are still answer your customers on social networks. According to data obtained by PuroMarketing first hand through an online survey of its readers, only 3 out of 10 I got a response in less than an hour, while a similar percentage expecting a reply was that never came.
The survey reflects the views of more than 5000 users PuroMarketing, recorded during the last half of 2013. These figures do not but note the lack of interest from brands to cater to their customers through social networks.A sad reality that contrasts with the demand for the latter, who increasingly turn to measure online media for a quick and effective solution to your problem. Continue reading Brands still do not respond in time to consumers in social networks →
Are we on them to increase our ego, based only on the amount of fans we got? Do we really want to collaborate with the people we have connected or simply wish to promote ourselves or our product? Do we join a particular network just because everyone we know are in it? Are we prepared to invest the necessary time we need to achieve marketing goals Social Media throughout 2012?
All these are some of the issues highlighted through his blog, Brad Friedmann, and we ask ourselves before starting our journey in the media and social networks, defining and taking clear our purpose and primary objectives. However, there are many who without clarifying these issues are released to finding adventure in the big road difficulties and counter-times. This is the ideal moment to reflect these goals which are really to begin to organize and focus on the right track. Continue reading Planning our activity in the media and social networks… Get organized! →
For many consumers it is being a drama: Twitter is filled with complaints and lamentations. The news of the closure of the iconic confectioner Party ran like wildfire that burns. Everyone feared by Fresquito candy or popular Kojak, that this apparent closure would no longer manufactured. For some, the news meant much more, it’s like they stole children, they say, and others and recommend go buy the last provisions that may be available in stores products confectioner. Thus the news about Kojak, managed to put the brand as the main trending topic.
However, all the hype corresponds only to the widespread rumor that the company seems to have been quick to deny and soon will know through a special statement. They claim from Gonzoo, through a telephone conversation, the company has denied the news spread by different means being blunt: “The activity of the company continues”. According to this source, “what will occur is a liquidation of the company, which will end with the sale of the company, but, he insists, production, time, will not be affected.” At least it clarifies as well, it is what it seems at the moment. Continue reading Rumors about the closure of Party and nostalgia make it viral social networks →
Today more than ever companies understand that undertake social media campaigns can raise their audiences and consumers dramatically. However, start with no previous experience can be challenging.
When it comes to start planning a strategy, especially now that we are in the beginning of the year, it is important to understand where it is pointed social media during 2016.
Currently, it is necessary to consider plans that allow companies or SMEs offer new trends and make brands are able to capitalize. The point is that while social media is constantly evolving, the skills of the Community Manager of any company must evolve to the same extent. Continue reading Entrepreneurship in social networks a challenge for 2016 →