Google is shortly to release a new Gmail look

A redesigned Google Gmail interface will reportedly be released over the coming weeks. What are the main changes that users can expect, and what does all this mean for your business?

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What’s changing?

Aside from a sleek new look, the main change is introducing easier access to other Gmail apps, such as the calendar. New features will also be rolled out, such as an email snooze option that removes a message from your inbox until a pre-selected time. There’s also an interesting ‘smart reply’ feature that suggests a response to a message by scanning your emails. Anyone who has used the mobile app will be used to these features.

A further feature that has been widely reported is the dramatic-sounding ‘self-destruct’ option! This essentially allows the user to set a time at which an email is deleted. Other changes of note include a confidentiality mode that restricts what the recipient can do with your message, such as print, forward the email, or copy and paste the contents. The revamp will also reportedly include a feature that allows the sender of an email to request that the recipient confirms their identity before they can access the message.

What does this mean for you?

First and foremost, it means that if you’re a Gmail user, you can shortly expect to see some changes to the interface. These aim to make your experience more streamlined and efficient, as well as boosting security. However, on a broader note, the fact that Google is implementing changes also highlights the importance of continual evolution of your online presence, security features and web strategy. Whatever the size of your business and its geographical reach, it’s worth seeking out national or local help, such as Lincolnshire web design agency,, to find out if your website is as good as can be, or whether some changes could improve your visitors’ experience.

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When you regularly access a particular website or application, it can be hard to adjust to a new layout. However, the consensus seems to be that the changes to Gmail make tangible improvements to the interface. If your website has had the same look and features for a number of years, maybe it’s time to follow in the footsteps of Google and look into whether a revamp is in order.

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