Why the physical store experience needs to be reinvented

How can shops compete with the internet and encourage customers?

Why the physical store experience needs to be reinvented

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Despite the rise of internet shopping, in store purchases are still the most popular way for people to buy. One reason for this is that people like to touch items and try things on. Some things just need to be experienced before making the leap to part with hard earned cash.

Internet shopping is becoming ever more popular however, so how can in-store shopping be improved, to keep customers coming back?

Pushy sales people, poor fitting rooms and traipsing round shops looking for a bargain are all factors in driving people towards making their purchases online. These things need to be improved, if the high street is to hold on to its current popularity advantage over the web. Shops and outlets need to improve the overall shopping experience, so that physically going out and making a purchase is a pleasure not a chore. Solving sore points such as long queues, lack of stock and methods of payment will all contribute to keeping customers coming back.

Effective use of media

In store media, such as information displayed on screens or monitors can also play a huge part in guiding and informing the customer towards a purchase. This kind of targeted use of data, supplied by companies such as http://moodmedia.co.uk/in-store-media/ can help build customer loyalty, by ensuring that your customers are given information that is relevant and meaningful, which makes the shopping experience feel more personal.

Why the physical store experience needs to be reinvented2

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Poor customer service is another factor that can harm the enjoyment of shopping in store. There’s nothing more frustrating than asking for information on a product, only to be met with a blank stare or rudeness. Training staff so that they are able to provide the correct information and deal with customers in the most effective way is an essential part of building a successful business. According to Forbes, one secret to ensuring an amazing shopping experience is providing that ‘wow’ factor. Customers want employees that are willing to go the extra mile to make their customers feel special, ensuring that nothing is too much trouble.

It’s not easy to predict how shopping habits will change in the years to come, but building the best possible store experience will keep customers that are looking for that special touch coming back for more.

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