Vast amounts of data are generated every day and in this data is information that may be relevant to your business. By using the data correctly, you can transform your team’s sales performance.

Getting sales

When trying to boost sales, your team has a lot to consider. They need to know who their customers are, so they do not waste resources targeting the wrong demographic. They also need to know when to target them and what strategies are likely to prove effective. Data can help with this.

Data collection

Finding and analysing the data you need can be challenging. You may have an in-house data analytics team but if not, a data collection company such as //shepper.com can help you get the insights you need.

The benefits of using data

Data can inform your sales goals. It can highlight a poorly performing area, allowing your team to find strategies to improve it. It may also suggest a particular type of marketing strategy that works well with your customer demographic, which might be the goal of the next marketing campaign. See here for suggestions of effective marketing campaigns that may work to drive your sales.

Data also allows your team to analyse their performance to see how well their strategies are working. By continually analysing the data, your team can make adjustments quickly rather than waste time and resources pursuing the wrong strategy. As well as analysing what doesn’t work, data will also highlight what does work. By tracking the entire sales cycle, your team will have very clear insights on what strategies are effective for landing a sale, helping them to repeat and build upon this success.

A data-driven sales team can communicate effectively on what their strategies are and why. They will be able to show the evidence of why they chose a strategy and how successful it was. Alternatively, they will be able to show what methods did not work and why a strategy should be abandoned. This can inform your training and recruitment to boost the power of your sales team.