“If you approach launch an e-commerce business, regardless of the sector that interests you,   looking for a specialist with clearly identifiable products project, trying to make the product a brand or brands, and lead you in this way, kind of prime consumers to price the service.   There will interest the buyer opts for shops or other Internet offers and basically looking for money.  You do not have to move to other recommended for competitive prices”. It is clear that each product will have a business plan, a price and different sales expectations, but these guidelines will help you to focus properly sized and your company.

References fair

While you focus on a single product, is also about to look different suppliers of that product or product range that interests you. It is also that do not drive too many references, which will cause a problem of storage and not only stock, but of unsold products. Having few references it is important to maintain the margin, but also you will then help with the positioning of your business in the search engines. Your business will be easier to identify your customers.

Trends
In addition to investigating how many online stores operate around the product and cover those companies which zone (what volume of traffic and billing have), you have to know the trends that influence the products you will sell and consumers to you’re going to run. They are sold in marketplaces? Better consumer groups are sold? Maybe you do not want to build your own site, but through a sell-or open a store in the Marketplace.

Environment
Actually, yes Internet market is national even internationally, but to start, you can give out your online store, for example, reaching agreements with local media, now driving their versions on line and have already begun to popularize the sale of products through their platforms, but they are not the ones who manage the sale.

Regulatory environment

It can sometimes find that there have been legislative changes that give rise to your business idea, as has happened, for example, electric vehicles.  “The first to arrive on the Internet is more likely.  The Network brings agility to seize more such opportunities quickly. The knock on effect is very interesting Internet. This is another compelling argument when writing this section of your business plan.

Price
A good product to market on the Internet is, for example, one in which the marks suggest a PVR (price suggested retail). From the first day you are in the same price conditions that a company / large area, but you can gain the competitive asset in service, personalized attention, and so on.  Include freight in the cost means you can sell cheaper without breaking Philosophy Company stresses.

Suppliers
The most important question you have to ask is this: what logistics provider will provide a good service? “What logistics provider will keep margins that allow you to take advantage, making feasible your business idea, sell a product over the Internet?  One of the great attractions, but the only consumer Internet and if the price you are not able to have a cheaper price than can be obtained in an off-line store, you’re lost. Comfort is not a strong enough strategy … And the price is low, you have to have a logistics that allows you to ensure that low price.

The logistics system must get your store to time, meet with your client time … The speed of delivery is an added value, a variable that could cause a client to stay with you or go to the competition.

Commercial
Loyalty is not so easy on the Internet.  The competition is much closer than in the physical world. Is just a click abandon an online shop and go to another is a matter of seconds. Loyalty is complicated, but the Internet, in turn, has its own tools to help retain and do not work as well with physical business. As for example, email. To send a biweekly newsletter with all the latest offers and be able to buy a couple of clicks … that do not have the off-line world. However, the fact is that competition is also higher.