The e-commerce sector is expected to experience significant disruption throughout 2024.

AI is here to stay

Generative AI has been the subject of countless conversations over the past 12 months, and these conversations are not going to stop anytime soon. AI is a tool that brands and retailers can leverage in numerous ways, including throughout the media supply chain to cut costs and fully optimise. When it comes to reaching the right audiences in the right places at the right times, AI is going to be the go-to tool for achieving it all.

When looking to work with teams offering expert web design Surrey, such as https://www.akikodesign.com/design/web-and-digital, it will always be worthwhile asking how they are leveraging AI technology and how it can be used to further strengthen your online presence.

Streaming and connected television will signal a change in consumer media habits

Streaming services are now more popular than many other forms of viewing TV, which presents a range of opportunities for e-commerce businesses. As this Business Reporter article notes, connected TV is an emerging opportunity for businesses. It can allow consumers to perform a range of actions, including adding products to their shopping cart. The aim here is to deliver optimal levels of convenience and make the shopping experience as seamless as possible.

The digital and physical retail worlds will merge

Many retailers are looking at ways to connect with consumers through the merging of digital and physical elements of the purchasing journey. In real terms, this means utilising digital media within physical shopping spaces with a view to boosting brand loyalty and increasing engagement. One of the most promising strategies emerging here is the utilisation of apps that can transform a shopping space into a personalised or curated experience for each individual.