Any good Web Design Exeter company will tell you that it is important to not only ensure that your website is aesthetically pleasing but that it is also functionally fit for your business needs. In order to ensure that you get the right balance, you need to ensure that you think about the following.

User-Centred: By thinking about both the functionality and aesthetics of your website with your end user in mind, you will be able to create a website that works for their needs. This means understanding their needs, preferences and their behaviours.

Navigation: Be sure that the design of your website does not compromise on the functionality of the site. Users should be able to find what they are looking for with relative ease.

Content Hierarchy: You can use your typography, colour choices and layout to help guide your website users through the website so they can achieve their desired outcome.

Mobile Responsiveness: More and more people use mobile devices of one kind or another to access websites. This means that you need to ensure that your website adapts to different screen sizes without compromising the functionality and usability.

Loading Speed: There are instances where the aesthetics of your site can cause the website to load slowly. This will affect user experience and will then impact your SEO rankings. Be sure to regularly check your website loading speed and take any remedial measures needed to improve this.